Brand Tone

friendly, approachable, knowledgeable, reliable, and community-oriented

Brand Values

• •Customer Service Excellence
• •Expertise & Knowledge
• •Reliability & Honesty
• •Quality Products
• •Community Focus
• •Passion for Boating and Outdoors
• •Tradition & Experience

Best Practices

• •Embrace Friendliness and Approachability: Use warm, welcoming language. Avoid overly technical jargon where possible, or explain it clearly. Address the customer directly (e.g., "your adventure," "we're here to help you").
• •Highlight Expertise with Humility: Showcase knowledge and experience confidently but avoid arrogance. Focus on how this expertise benefits the customer (e.g., "Our experienced team can help you find the perfect fit," "advice you can trust").
• •Be Genuinely Helpful: Anticipate customer needs and questions. Provide clear, concise information. Offer solutions and support proactively. The copy should feel like a helpful conversation with a knowledgeable friend.
• •Maintain a Local, Community Feel: Reference local landmarks, conditions, or events where appropriate (e.g., "perfect for the Anglesey coast"). Reinforce the "family-run" and "local business" aspects, as these are clearly valued by customers.
• •Be Consistent Across All Platforms: While the style might vary slightly (e.g., more visual on Instagram, more detailed on the website), the core tone of being friendly, reliable, and knowledgeable should remain consistent across website copy, social media posts, email communications, and advertisements. Regularly review content to ensure it aligns with the established voice.

Social Perception

trusted, reliable, and go-to resource

Copy Examples

• •Facebook Post (New Boat Arrival): Adventure awaits! 🛥️ Just in: The stunning [Boat Model/Name] has arrived at Dulas Boats. Perfect for exploring the beautiful Anglesey coastline or your next fishing expedition. Our team is here to walk you through every feature and help you get on the water. Pop down to City Dulas or send us a message – your next journey starts here! #DulasBoats #NorthWalesBoating #NewBoat #AngleseyAdventures #FamilyRun
• •Instagram Caption (Chandlery Item): Gear up for the season! ☀️ From essential safety equipment to the latest navigation tech, our chandlery in City Dulas has everything you need for smooth sailing (and happy caravanning!). Our expert team is always ready with advice you can trust. What's on your boating checklist? #DulasChandlery #BoatingEssentials #CaravanLife #Anglesey #ShopLocalWales
• •Website Homepage Snippet: Your trusted partner on the water and on the road since 1972. Dulas Boats & Caravan Co offers a wide selection of new and used boats, expert engine servicing, and the largest marine and caravan chandlery in Anglesey. As a family-run business, we’re passionate about providing quality products and honest advice to help you make the most of your adventures. Visit us or get in touch – we’re here to help! #YourAdventureStartsHere
• •Email Newsletter Subject Line (Service Reminder): Keep Your Engine Purring! Friendly Service Reminders from Dulas Boats. Email Body Snippet: Don't let a niggle turn into a problem! Our expert technicians at Dulas Boats are here to provide top-notch servicing for your [Engine Type] engine, ensuring you're always ready for the water. With decades of experience, we offer reliable service you can count on. Book your spot today and sail through the season with confidence! Call us on 01248 410266 or reply to this email. #BoatService #EngineCare #TrustedExperts #NorthWalesMarine
• •Local Ad (Print or Online Banner): Dulas Boats & Caravan Co: Anglesey's Choice for Boating & Leisure. Friendly Advice, Expert Service, Great Value. From New Boats to Essential Spares – We’ve Got You Covered. Visit our showroom in City Dulas! #DulasBoats #AngleseyLeisure #SupportLocal