Brand Tone

Authentic & Heritage-Rich, Spiritual & Reverent, Luxurious & Premium, Ethical & Conscious, Warm & Inviting

Brand Values

• •Heritage & Tradition
• •Authenticity & Purity
• •Spirituality & Well-being
• •Ethical Practices
• •Customer Centricity & Connection

Best Practices

• •Emphasize Heritage and Storytelling: Consistently weave in Dukhni's rich history (dating back to 1907, Aden, Yemen) and the family legacy in perfumery. This reinforces authenticity and tradition.
• •Use Evocative and Sensory Language: Describe the fragrances in a way that appeals to emotions and senses – "rich," "velvety," "serene," "captivating," "alluring floral aroma." Connect scents to experiences like peace, prayer, or a welcoming home.
• •Highlight Ethical Commitments: Regularly mention core values like "vegan," "cruelty-free," "alcohol-free," "halal," and "sustainably-sourced natural ingredients." This builds trust and appeals to conscious consumers.
• •Maintain a Reverent and Respectful Tone: Especially when discussing the connection to faith, prayer, and Islamic traditions. Use words like "sacred," "spiritual," "blessings," and "enrich your rituals."
• •Balance Tradition with Modern Luxury: While tradition is key, also convey the premium quality and luxurious experience of the products. Use phrases like "exquisite craftsmanship," "premium ingredients," and "artisanal blends." Ensure visual branding complements this tone.

Social Perception

Positive Association with Quality, Trusted for Authenticity, Appreciation for Ethical Stance, Enhancer of Spiritual and Home Ambiance, Gift-Worthy, Connection to Culture and Nostalgia

Copy Examples

• •Dukhni: Over a Century of Arabian Artistry, Bottled for Your Soul. Immerse yourself in the timeless tradition of Bakhoor. Each Dukhni fragrance is a whisper from the past, meticulously crafted with natural, sustainably sourced ingredients – pure, vegan, and always halal. Elevate your moments of reflection.
• •Let the serene aroma of Oud Al Teeb transport you. Handed down through five generations, our Bakhoor is more than incense; it’s an invitation to peace, a connection to heritage. Create your sanctuary. #DukhniBakhoor #SpiritualAromas #EthicalLuxury
• •Experience the pure essence of [Scent Name] Attar. This alcohol-free, vegan perfume oil unfolds its rich, complex notes gradually, lingering beautifully on your skin. A luxurious, personal fragrance rooted in ancient Arabian wisdom.
• •Rediscover Tranquility: The Sacred Scents of Dukhni Await. Since 1907, Dukhni has been dedicated to crafting the finest Islamic fragrances. Explore our new collection of Attars and Bakhoor, ethically made to enrich your daily rituals and fill your home with blessings.
• •Dukhni. Authentic Arabian Scents. Vegan. Halal. Ethically Sourced. For your home, your spirit, your heritage. Shop now.