Brand Tone

Traditional and Heritage-Focused, Premium and Luxurious, Authoritative and Expert, Trustworthy and Assuring, Warm and Passionate

Brand Values

• •Quality
• •Tradition & Craftsmanship
• •Provenance & Britishness
• •Animal Welfare
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Emphasize Heritage and Tradition: Consistently weave in the brand's founding story, traditional methods, and long-standing commitment to quality in website copy, product descriptions, and social media.
• •Use Premium and Evocative Language: Employ words that convey luxury, craftsmanship, and exceptional taste (e.g., "exquisite," "finest," "handcrafted," "succulent," "unrivalled flavour").
• •Maintain an Authoritative yet Approachable Voice: Showcase expertise and the prestige of Royal Warrants while ensuring customer communications are helpful, warm, and appreciative.
• •Highlight Provenance and British Sourcing: Regularly mention the British origins of ingredients and partnerships with local artisan producers to reinforce authenticity and support for British farming.
• •Be Unwavering on Quality: Ensure all messaging reflects the "no compromise" attitude towards quality, from ingredient sourcing and production to customer service and delivery.

Social Perception

High-Quality and Premium, Trusted Supplier for Special Occasions, Reliable and Reputable, Traditional and Artisan, Good Customer Service (Generally), Worth the Price for the Quality

Copy Examples

• •Headline: Experience Tradition. Taste Excellence. Discover Dukeshill. Body: For over three decades, Dukeshill has championed artisan craftsmanship, bringing the finest traditionally cured hams and gourmet foods to discerning tables. Rooted in British heritage, every bite is a testament to our unwavering commitment to quality and flavour.
• •Social Media Post (Image: A beautifully glazed Dukeshill ham): Caption: Crafted with passion, cured by tradition. Our famous Wiltshire Ham, prepared using time-honoured methods for a taste that’s simply unmatched. Make your next occasion unforgettable. #Dukeshill #ArtisanFood #BritishHeritage #LuxuryHam
• •Product Description Snippet (for a new cheese): Sourced from a small British farm, this artisan cheddar is matured for 18 months to develop its rich, complex flavour. A true reflection of our dedication to quality and the best of British produce. Perfect for your next cheeseboard.
• •Email Subject Line: A Royal Treat: Indulge in Dukeshill's Finest This Season Body Teaser: As proud holders of a Royal Warrant, we invite you to experience the quality and taste favoured by royalty. Explore our curated selection of artisan foods...
• •Short Ad Copy: Dukeshill: Where Quality is Never Compromised. From our renowned hams, traditionally cured for superior flavour, to our hand-picked artisan delights, taste the difference that true craftsmanship makes. Order today for a culinary experience steeped in British tradition.