Tono de Marca

Authoritative & Expert, Refined & Premium, Passionate & Proud, Traditional & Trustworthy, Appreciative & Courteous

Valores de Marca

• •Uncompromising Quality
• •Artisanal Craftsmanship
• •Heritage & Tradition
• •Provenance & Animal Welfare
• •Customer Delight/Satisfaction
• •Authenticity

Mejores Prácticas

• •Always Weave in Heritage and Quality: Every piece of copy should subtly or overtly reference the brand's long-standing traditions, commitment to the finest ingredients, and artisanal methods.
• •Maintain a Refined yet Passionate Voice: Use descriptive, evocative language that conveys the premium nature of the products and the passion behind their creation, without being overly casual or, conversely, too stiff. The tone should be knowledgeable and confident.
• •Leverage the Royal Warrant Subtly and Proudly: This is a key differentiator. Mention it where appropriate, not as a boast, but as an affirmation of the standards upheld.
• •Emphasize Provenance and Britishness: Highlight the sourcing from British farms and the celebration of British culinary traditions, appealing to customers who value this.
• •Create a Tone of Voice Guide: Document the brand's specific vocabulary (e.g., words like "artisan," "heritage," "traditionally cured," "finest"), preferred sentence structures, and the "do's and don'ts" for communication across all channels (website, social media, customer service, packaging) to ensure consistency.

Percepción Social

High-Quality Provider, Premium & Luxury Brand, Traditional & Reliable, Worth the Price (Generally), Specialist & Artisan

Ejemplos de Copy

• •Headline (Website Banner/Social Media): "Experience Royal-Approved Excellence. DukesHill: Artisan Hams, Traditionally Cured Since 1985."
• •Product Description (Wiltshire Ham): "Savour the authentic taste of Britain with our renowned Wiltshire Ham. Cured by hand using time-honoured methods passed down through generations, each succulent slice embodies our unwavering commitment to quality and flavour. The preferred choice of the Royal Household, and soon, yours."
• •Social Media Post (Instagram/Facebook): "Crafted with passion, destined for your table. Our master butchers and curers pour decades of expertise into every DukesHill creation, from our signature hams to our artisan bacon and pies. Discover the difference that true dedication to British food heritage makes. #DukesHill #ArtisanFood #BritishHeritage #QualityMeats #RoyalWarrant"
• •Email Marketing Subject Line: "A Taste of Tradition: Indulge in DukesHill's Award-Winning Flavours"
• •'About Us' Snippet: "At DukesHill, we believe in preserving the art of fine food. For nearly four decades, from our heart in Shropshire, we've championed British artisan producers and traditional techniques, ensuring every product, from our Royal Warrant hams to our hand-made pies, is a testament to unparalleled taste and uncompromising quality."