Brand Tone

Whimsical & Playful, Humorous & Witty, Authentic & Honest, Accessible & Unpretentious, Quirky & Idiosyncratic

Brand Values

• •Authenticity & Self-Expression
• •Humor as a Lens
• •Accessibility of Art
• •Observation & Storytelling
• •Individuality & Non-Conformity

Best Practices

• •Embrace Imperfection and Honesty: Don't be afraid to be candid, a little self-deprecating, or to highlight the quirks of life. The brand's strength lies in its relatability and unpolished charm.
• •Inject Humor (Thoughtfully): Use wit, sarcasm, and playful absurdity. The humor should feel observational and relatable, not forced. Think "funny because it's true."
• •Use a Conversational, Accessible Voice: Write as if you're talking to a friend. Avoid overly formal or academic art jargon. Keep it straightforward and engaging.
• •Highlight the Story/Observation: Many pieces are born from everyday life or specific thoughts. Briefly allude to the inspiration or the feeling behind the art to deepen connection.
• •Be Visually Consistent with Text: If incorporating text into social media graphics or ads, consider if a handwritten or naive-style font (when appropriate and legible) can echo the art's aesthetic, similar to how Dug Nap uses text in his pieces.

Social Perception

Unique & Recognizable, Relatable & Humorous, Folk/Outsider Appeal, Candid & Thought-Provoking, Vermont Icon, Engaging Personality (from social media)

Copy Examples

• •Life's weird. Our art gets it. Dive into dug Nap Art – where the colors are bright, the thoughts are quirky, and the dogs probably want to pee on everything. (And that's okay.) Find your kind of peculiar at dugnap.com.
• •Freshly inked and ready to judge your life choices (lovingly, of course). The latest print from dug Nap is here. Because your walls called, and they said they were bored. Check it out!
• •Some days, the only appropriate response is... well, this. Tag a friend who needs this dose of dug Nap honesty in their life. #dugNapArt #WordArt #FunnyBecauseItsTrue #ArtForHumans
• •Warning: May cause spontaneous chuckles and an improved outlook on Mondays. This dug Nap Art mug isn't just for coffee; it's a statement. A slightly sarcastic, very colorful statement. Handle with humor.
• •Making the mundane a bit more absurd and the absurd a bit more relatable. dug Nap Art is for those who appreciate a little offbeat honesty, a lot of color, and the occasional existential musing. Self-taught, slightly strange, and always original.