Brand Tone

Inspiring and Hopeful, Authentic and Passionate, Caring and Empathetic, Resilient and Determined, Friendly and Approachable, Educational, Trustworthy

Brand Values

• •Health and Wellness
• •Natural and Safe Ingredients
• •Effectiveness
• •Sustainability and Eco-Friendliness
• •Resilience and Hope
• •Family and Sisterhood
• •Customer-Centricity
• •Integrity and Authenticity

Best Practices

• •Tell Your Authentic Story: Consistently weave elements of the Duggan Sisters' personal journey, resilience, and passion for natural wellness into your copy. This builds connection and reinforces authenticity.
• •Speak from the Heart (with "We"): Use a collective "we" voice that embodies the sisters working together. Maintain a tone that is caring, empathetic, and genuinely concerned for the customer's well-being and the planet.
• •Highlight Core Values Repeatedly: Ensure that key values like natural ingredients, effectiveness, eco-friendliness, and health benefits are consistently communicated across all platforms and materials.
• •Use Customer Language and Testimonials: Incorporate the enthusiastic and often "life-changing" language from customer reviews into your marketing copy. This builds trust and social proof.
• •Educate Gently: Provide informative content about the benefits of natural ingredients, lymphatic wellness, and sustainable practices without being preachy. Empower customers to make informed choices.

Social Perception

Highly Effective Products, Trustworthy and Reliable, Eco-Conscious, Inspiring Founders, Caring and Genuine, A "Life-Changing" Brand

Copy Examples

• •Headline: Finally, a Natural Deodorant That *Actually* Works. Your Search Ends Here. Body: Tired of natural deodorants that disappoint? So were we. Born from our own health journey, lifestinks® is crafted with pure, potent botanicals to keep you fresh and confident, naturally. Feel the Duggan Sisters difference.
• •Headline: More Than Just Deodorant. It's a Commitment to Your Wellbeing. Body: At Duggan Sisters, we believe what you put ON your body is as important as what you put IN it. Our lifestinks® deodorant and lifestings® bug repellent are made with love, integrity, and the safest natural ingredients because your health is our passion.
• •Headline: Join Our Family & Embrace a Healthier Planet, One Refill at a Time. Body: We’re sisters on a mission: to provide effective, natural care that’s kind to your skin and the Earth. Our eco-friendly, refillable deodorant means less waste and more love for our planet. Good for you, good for Mother Earth.
• •Headline: From Our Home to Yours: The Duggan Sisters' Story of Resilience and Natural Healing. Body: Our journey to creating lifestinks® and lifestings® started with a need for truly effective, natural solutions we couldn’t find. Now, we share our passion and our powerful, plant-based formulas with you. Experience the care of family.
• •Headline: Hear the "Love Letters"! Why Thousands Trust DugganSisters. Body: "Life-changing!" "The only natural deodorant that works!" Our customers say it best. Discover the confidence that comes from truly effective, natural protection. Try lifestinks® and write your own success story.