Brand Tone

Practical, Trustworthy, and Customer-Centric

Brand Values

• •Accessibility
• •Discovery
• •Authenticity & Quality
• •Service & Reliability

Best Practices

• •Prioritize Clarity and Honesty: Always be direct and transparent in all communications. Avoid overly flowery or ambiguous marketing language. State what the product is (an authentic decant), how it's prepared, and what the customer can expect.
• •Speak the Customer's Language: Use terms that resonate with fragrance lovers (e.g., "sillage," "blind buy," "niche," "signature scent"). This shows you understand their passion and their problems.
• •Frame Everything Around the Customer's Benefit: Instead of just saying "We sell perfume samples," say "We help you discover your next favorite fragrance without the risk." Every piece of copy should answer the question, "How does this help me?"
• •Amplify Trust Signals: Consistently mention the authenticity guarantee. Use customer testimonials in marketing materials. Tell the story of your brand's origins and commitment to quality. This reinforces the "Trustworthy" aspect of your tone.
• •Maintain a Helpful, Problem-Solving Voice: Whether in an FAQ, a product description, or a customer service email, the tone should always be helpful and geared toward providing a solution. This reflects the brand's customer-centric value and builds long-term loyalty.

Social Perception

Overwhelmingly positive. Customers view the brand as a reliable and valuable resource, praised for excellent service, fast shipping, and product authenticity. It has built a reputation as a trustworthy and legitimate source within fragrance communities.

Copy Examples

• •Website Banner: Stop Blind Buying. Start Discovering. Authentic samples of over 300 niche and designer fragrances, delivered to your door. Find your signature scent without the commitment.
• •Product Page Description (for a specific fragrance): Your Next Signature Scent? Try Layton by Parfums de Marly. Intrigued by the legendary apple, vanilla, and spice of Layton, but not ready for the full-bottle price tag? We've made it simple. This is an authentic sample, decanted directly from the original bottle, so you can experience its captivating character on your own skin. Choose your size, test it for a week, and fall in love with confidence.
• •"About Us" Page Snippet: From a Passion for Perfume to a Promise to You. Duftproben24 was born from a simple idea: fragrance should be about discovery, not guesswork. We were once fragrance lovers searching for a better way to test new scents without collecting dust-covered bottles. After more than 1,000 successful sales on eBay, we built this shop to serve our community directly, founded on a promise of 100% authenticity, fair prices, and customer service that treats you like a fellow enthusiast.
• •Social Media Post (Instagram): Your fragrance journey is personal. Why should it be expensive? Explore the world of Creed, Tom Ford, and Xerjoff without leaving your home. What's on your "to-smell" list this week? #Duftproben24 #PerfumeSamples #NicheFragrance #ScentDiscovery #TestBeforeYouBuy
• •Order Confirmation Email: Your journey of discovery has begun! Thank you for your order! Your hand-picked fragrance samples are now being carefully prepared. We know how exciting it is to await new scents, and we're working to get them to you quickly. While you wait, feel free to browse our new arrivals. We're always adding more fragrances based on what our community wants to explore next.