Brand Tone

Approachable and Enthusiastic, Informative and Helpful, Value-Oriented but Quality-Conscious, Trendy and Engaging, Customer-centric and Appreciative

Brand Values

• •Accessibility: Making luxury and niche fragrances explorable for a wider audience through affordable samples.
• •Authenticity & Quality: Guaranteeing original, undiluted perfumes and using high-quality materials for their sample bottles.
• •Customer Satisfaction: Prioritizing excellent customer service, fast response times, and ensuring a positive customer experience.
• •Discovery & Exploration: Encouraging customers to try new scents and broaden their fragrance horizons without the risk of expensive blind buys.
• •Value for Money: Offering a cost-effective way to enjoy premium fragrances.

Best Practices

• •Focus on "Accessible Luxury": Always balance the allure of high-end fragrances with the practical benefit of affordable sampling. Use words like "discover," "explore," "experience," "try" combined with "luxury," "niche," "designer," "authentic."
• •Be Enthusiastic and Passionate: Let your genuine love for fragrances shine through. Use exclamation points appropriately, ask engaging questions, and share exciting news about new arrivals or popular scents.
• •Prioritize Clarity and Helpfulness: Ensure that product descriptions, FAQs, and customer service interactions are clear, concise, and genuinely helpful. Explain the benefits of sampling and how the process works.
• •Adapt to the Platform, Maintain Core Voice: While TikTok copy can be more informal and trend-driven ("Fragrance Hack," "POV"), and website copy slightly more polished, the underlying enthusiasm for scents and commitment to value and authenticity should remain consistent.
• •Emphasize Customer Centricity: Regularly use phrases that show you value the customer, such as "Your satisfaction is our priority," "We love hearing from you," "Discover *your* perfect scent." Respond to comments and messages in a friendly and helpful manner across all platforms.

Social Perception

Positive Customer Experiences, Trustworthy Source for Samples, Engaging and Modern, Appreciation for the Concept

Copy Examples

• •Instagram Post (Image of several colorful samples): "Unlock a world of scent! ✨ Dive into hundreds of luxury and niche fragrances without breaking the bank. Which designer scent are you dying to try? Let us know below! #Duftlux #PerfumeSamples #ScentDiscovery #LuxuryFragrance #TryBeforeYouBuy"
• •TikTok Video (Quick cuts showing popular fragrances being decanted): "POV: You found the ultimate fragrance hack! 😉 Stop blind buying, start sampling with Duftlux! Original scents, perfect travel sizes. Link in bio to explore! #Duftlux #FragranceHack #PerfumeTikTok #Duftzwillinge #NichePerfume #AffordableLuxury"
• •Website Banner (Homepage): "Experience Iconic Scents, Intelligently. Original luxury perfumes in convenient sample sizes. Your fragrance journey starts here at Duftlux – Explore. Love. Repeat. [Shop Now]"
• •Email Newsletter Subject Line: "🤫 Psst... New Exclusive Niche Drops + Your Next Signature Scent Awaits!" Body Snippet: "Hey [Customer Name], ready to explore? We've just added some incredible and hard-to-find niche fragrances to our collection! Discover your next obsession with our perfectly portioned samples. Because life's too short for boring perfume! [Link to New Arrivals]"
• •Facebook Ad (Carousel showing different sample sizes): "Don't just dream about luxury perfumes, experience them! ✨ From 2ml testers to generous 10ml samples, Duftlux offers 100% authentic fragrances to fit every curiosity and budget. Find your perfect match today! Fast shipping & top-rated service. #DuftluxDe #PerfumeSamples #AuthenticFragrances #ScentLovers #SmartSampling"