Brand Tone

Enthusiastic and Playful, Value-Oriented and Smart, Confident and Direct, Approachable and Customer-Focused

Brand Values

• •Accessibility/Affordability
• •Quality
• •Transparency (regarding dupes)
• •Customer Satisfaction
• •Ethical Practices
• •Choice/Variety

Best Practices

• •Embrace Enthusiasm and Emojis: Use vibrant language, exclamation marks (sparingly but effectively), and relevant emojis (✨, 🔥, 😉, 💖, 💸) to convey excitement and approachability, especially on social media.
• •Highlight Value Explicitly: Always bring the message back to the smart choice – getting high-quality, desirable scents for less. Use phrases like "affordable luxury," "smart prices," "pay for the scent, not the brand."
• •Be Confidently Transparent: Don't shy away from terms like "dupe," "fragrance twin," or "inspired by." Own this aspect of the brand with confidence, focusing on the quality and similarity.
• •Engage and Be Conversational: Write as if you're talking to a friend who loves perfumes and good deals. Ask questions, use informal language (where appropriate for the platform), and directly address customer desires and feedback (e.g., "You asked, we delivered!").
• •Keep it Positive and Aspirational (but Attainable): Focus on the joy of smelling good, the confidence it brings, and the smartness of the purchase. While it's about saving money, the ultimate feeling should be about gaining something desirable and feeling good about the choice.

Social Perception

Positive among its target audience, Curiosity and some skepticism from new/potential customers, Seen as a go-to for affordable alternatives, Trendy and current.

Copy Examples

• •Headline: Smell Like a Million Bucks, Without Spending It. ✨ Body: Why pay for a label when you can own the scent? Duftheld brings you the world’s most iconic fragrances, reimagined. Luxury scents, smart prices. Your new signature awaits. #Duftheld #SmartScent #LuxuryForLess
• •Headline: Your Favorite £80 Perfume? We Got It For Under £10! 😉 Body: Shhh... your wallet will thank you. Duftheld offers stunning, long-lasting fragrance dupes that are indistinguishable from the originals. Dive into our collection and find your perfect match (or five!). Vegan & Cruelty-Free. #PerfumeDupe #AffordableLuxury #DuftheldHeroes
• •Headline: OBSESSED is an understatement. 🔥 Body: Our DMs are flooded! You asked, we delivered. Explore [New Scent Dupe Name], our incredible take on the legendary [Original Perfume Name]. Experience the hype – high quality, irresistible price. Shop now before it's gone! #Duftzwilling #ViralScent #MustHaveFragrance
• •Headline: Stop Dreaming, Start Spraying! 💸➡️👃💖 Body: That exclusive niche fragrance you've been eyeing? Duftheld makes it accessible. We believe everyone deserves to smell amazing. Discover our extensive range of vegan perfume dupes. What will be your Duftheld story today? #ScentStory #EthicalPerfumery #DuftheldMagic
• •Headline: Level Up Your Scent Game (Without Emptying Your Pockets). Body: Build your ultimate fragrance wardrobe with Duftheld! From fresh florals to deep woody notes, explore endless possibilities without the designer price tag. Quality you can smell, prices you’ll love. Join the Duftheld revolution! #FragranceRevolution #ScentAddict #PayForTheScent