Brand Tone

Authentic & Passionate, Community-Oriented & Generous, Friendly & Welcoming, Lively & Fun, Confident & Proud

Brand Values

• •Quality & Freshness
• •Authenticity
• •Community & Giving Back
• •Customer Satisfaction
• •Family & Tradition

Best Practices

• •Embrace "Authentic Italian-American Storytelling": Always weave in the narrative of fresh, quality ingredients (like San Marzano tomatoes), handcrafted processes, and the family-run aspect. Use words that evoke tradition, care, and genuine flavor.
• •Highlight Community Connection: Regularly mention Ybor City, Tampa, and specific community initiatives. Showcase how the brand is part of the local fabric. Use an inclusive and warm tone when discussing the community.
• •Inject Energy and Fun (Especially for Social Media): Reflect the lively Ybor atmosphere. Use vibrant language, emojis where appropriate (especially on Instagram/TikTok), and encourage engagement. Don't be afraid to be a little playful, mirroring the fun-loving side seen in some TikToks.
• •Speak with Confidence and Pride (But Stay Approachable): Be proud of the awards, positive reviews, and the quality of the food. However, balance this with a friendly, down-to-earth voice that invites everyone to try Due Amici. The "Two Friends" name should inspire approachability.
• •Maintain a Consistent Voice Across Platforms: While the style might adapt slightly (e.g., more visual/casual on Instagram vs. more informative on the website "About Us"), the core tone (authentic, community-focused, passionate, friendly) should remain consistent. Ensure all communications reflect the established brand values.

Social Perception

Positively Perceived, Go-To Late-Night Spot, Community-Focused, Authentic Italian-American, Worth the Price, Fun and Lively Atmosphere

Copy Examples

• •Headline: Ybor's Heart, Italy's Soul. Body: At Due Amici, we're more than just pizza. We're a taste of home, crafted with love, the freshest Italian ingredients, and a passion for our Ybor community. Come share a slice of tradition! #DueAmiciYbor #RealItalian #YborCityEats
• •Headline: Late Night? We Got You. Body: The Ybor City energy doesn't stop, and neither do we! Fuel your fun with Tampa's favorite authentic pizza, made fresh, even when the moon is high. Because good times deserve great pizza. #YborLateNight #PizzaPerfection #DueAmiciFuel
• •Headline: Taste the Tradition. Support the Community. Body: Every bite of our handcrafted pizza and pasta is a taste of our family's heritage. And with every "Pink Sauce" sold, you're helping us give back to vital cancer research. Good food, doing good. That's the Due Amici way. #FamilyRun #CommunityLove #SauceForACause
• •Headline: Not Just Pizza, It's a Ybor Experience! Body: From our hand-spun dough to the lively welcome you'll get, Due Amici is where Ybor City comes to eat, laugh, and feel like family. Bring your friends, taste the passion! #YborVibes #AuthenticFlavors #TwoFriendsPizza
• •Headline: Freshness You Can Taste, Quality We Stand By. Body: We make our dough daily, our sauces from scratch using imported San Marzano tomatoes, because you deserve the best. It’s not just food, it's our promise of authentic Italian goodness. Order online or visit us in the heart of Ybor! #HandcraftedGoodness #QualityIngredients #DueAmiciDifference