Brand Tone

Professional and Expert

Brand Values

• •Specialization & Expertise
• •Quality
• •Customer Service & Reliability
• •Efficiency

Best Practices

• •Lead with Expertise: Always frame product descriptions and advice from a position of authority. Use phrases like "Engineered for," "Designed to," and "The professional's choice."
• •Use Precise, Technical Language: Avoid overly simplistic terms. Use specific measurements (e.g., "220mm x 89mm flat ducting") and technical features ("with air deflectors") to demonstrate product knowledge and build trust with installers.
• •Focus on Performance and Solutions: Connect every product feature to a tangible benefit for the end-user's high-end kitchen. Instead of just "sells ducting," the message should be "provides solutions for silent and powerful kitchen extraction."
• •Leverage Brand Association: Consistently mention the premium brands (BORA, NOVY, etc.) that you stock. This alignment reinforces your own brand's commitment to quality.
• •Maintain a Professional, Service-First Voice: All communication, from the website copy to email responses, should be polite, direct, and helpful. Continue using testimonials to back up claims of excellent service.

Social Perception

Based on the available information, the social perception of Ducting Superstore is positive but limited to a small circle of customers. Those who have interacted with the brand perceive it as a reliable and professional supplier of specialized, high-quality goods. The lack of a broader online presence means there is no widespread public perception, either positive or negative. The brand's reputation is built on direct experience rather than broad marketing.

Copy Examples

• •The Specialist's Choice for BORA and NOVY Ducting. Ensure flawless performance for your high-end kitchen with precision-engineered extraction solutions.
• •Engineered for excellence, this Novy 90° vertical bend maintains maximum airflow efficiency around corners, eliminating performance loss. Its integrated air deflectors ensure a silent, powerful extraction system. The perfect fit for your Novy extractor hood.
• •Ducting Superstore | Official NOVY & BORA Ducting | Expert UK Supplier
• •At Ducting Superstore, we believe a premium kitchen deserves a flawless extraction system. That's why we specialize exclusively in manufacturer-branded ducting from leaders like Miele and BORA. We are not just a store; we are technical experts dedicated to helping you get the performance your appliance was designed for.
• •Stock Up on All BORA & NOVY Ducting Essentials - Next-Day Dispatch