Brand Tone

playful, bold, and empowering

Brand Values

• •Authenticity and Self-Expression
• •Resilience and Empowerment
• •Cruelty-Free and Vegan
• •Community
• •Quality and Affordability

Best Practices

• •Embrace the Pun: Consistently integrate duck-themed puns and playful language ("Get Quacked," "Duckette," "flock") across all platforms, from the website to social media captions and email newsletters. This reinforces the brand's unique and memorable personality.
• •Champion the Community: Always use the term "Duckette Pond" or "Duckettes" when referring to the customer base. Feature user-generated content (with credit) and engage directly with comments to make the community feel seen and valued.
• •Lead with Values: In product descriptions and "About Us" content, prominently feature the brand's core values—especially its commitment to being cruelty-free, vegan, and a Black-owned business. This builds trust and attracts customers who share these values.
• •Stay Bold and Visual: Ensure all visual content—from product photography to social media posts—matches the brand's vibrant, colorful, and edgy aesthetic. The imagery should be as bold as the copy.
• •Tell the Founder's Story: Periodically share snippets of the founder's journey of resilience and passion. This humanizes the brand, strengthens the connection with the audience, and reinforces the empowering message at the heart of Duckie Cosmetics.

Social Perception

The public perception of Duckie Cosmetics is highly positive. It is seen as a vibrant, trendsetting indie brand with high-quality products. Customers and reviewers appreciate its commitment to being cruelty-free and vegan, which aligns with the values of many modern consumers. The founder’s transparency about her journey resonates with people, adding a layer of authenticity and inspiration to the brand. It is well-regarded within its niche of makeup enthusiasts who favor colorful and creative looks, and it has successfully built a loyal community of "Duckettes".

Copy Examples

• •Don't just follow the flock. Lead it. Our new 'Unleashed' Palette is packed with 18 unapologetically bold shades for looks that are anything but ordinary. It's time to get quacked. #DuckieCosmetics #BeautyforRebels
• •Silence the noise with a single swipe. Our Duck Sauce Matte Lipstick delivers long-lasting, feather-light color that won't back down. Because your lips should be as bold as your statements. #DuckSauce #MatteLips
• •To our flock, our family, our #DuckettePond: You are the rebels, the creators, and the magic-makers. Every look you create inspires us to stay bold. Tag a fellow Duckette who needs to hear they're awesome! ✨
• •Tired of blending in? Duckie Cosmetics is for those who were born to stand out. We're 100% cruelty-free, unapologetically vibrant, and made for you. Join the #DuckettePond and get 15% off your first order with code NEWDUCK!
• •Who said you can't be glam with glasses? Our 'Fly Girl' lashes are designed to give you dramatic length and volume without hitting your lenses. All of the flutter, none of the fuss. #GlassesFriendlyLashes #DuckieLashes