Brand Tone

Aspirational yet accessible, ethical, and quality-focused

Brand Values

• •Quality
• •Ethical Practices
• •Accessible Luxury
• •Sustainability
• •Customer-Centricity (implied)

Best Practices

• •Emphasize "Accessible Luxury": Consistently pair words like "premium," "luxury," and "finest quality" with phrases that highlight affordability and value (e.g., "without the exorbitant price tag," "enrich your life without emptying your pockets").
• •Highlight Ethical Commitments: Regularly integrate keywords like "cruelty-free," "paraben-free," "phthalate-free," and "animal-derived ingredient-free" into product descriptions, social media, and website copy. This reinforces core values.
• •Showcase Sustainability Efforts: Mention the use of reusable glass and efforts to reduce waste in relevant communications, connecting with environmentally conscious consumers.
• •Maintain an Informative and Reassuring Voice: Clearly explain the benefits of their fragrance oils (e.g., alcohol-free, long-lasting) and the quality of ingredients to build trust and educate consumers.
• •Use Sensory and Evocative Language Balanced with Clarity: Describe scents in a way that appeals to the imagination, while also being clear about the product's nature and benefits. Avoid overly complex jargon, keeping the "accessible" part of "accessible luxury" in mind.

Social Perception

A trustworthy, ethical, and high-quality provider of affordable luxury fragrance oils. The emphasis on natural-sounding ingredients and cruelty-free practices likely resonates positively with conscious consumers.

Copy Examples

• •Headline: Indulge Your Senses. Ethically. Body: Discover Du Catalogue's premium fragrance oils. Luxurious scents, consciously crafted without compromise. Experience accessible luxury that aligns with your values.
• •Social Media Post: Elevate your everyday with scents that do good, and feel good. Our fragrance oils are cruelty-free, paraben-free, and designed to last. Luxury meets responsibility. #DuCatalogue #EthicalFragrance #AccessibleLuxury
• •Product Description Snippet: Immerse yourself in [Scent Name], a captivating blend of pure fragrance oils. We believe luxury shouldn’t cost the earth, or your peace of mind. Experience the Du Catalogue difference.
• •Email Subject: Unlock a World of Exquisite Scents – Sustainably Sourced, Affordably Priced. Body Preview: At Du Catalogue, luxury and ethics go hand-in-hand. Explore our latest collection of fine fragrance oils...
• •Ad Copy: Tired of fleeting scents and hidden ingredients? Du Catalogue offers lasting, high-quality fragrance oils you can trust. Pure, potent, and always principled. Find your signature scent today.