Brand Tone

Authentic & Passionate, Creative & Expressive, Edgy & Youthful, Community-Oriented, Informal & Approachable

Brand Values

• •Self-Expression
• •Quality
• •Originality & Uniqueness
• •Independence
• •Craftsmanship (implied)
• •Ethical Considerations (stated for grooming)

Best Practices

• •Know Your Roots, Own Your Evolution: Always nod to the brand's authentic origin story (from grooming to apparel) but speak to the current streetwear focus. This builds trust and shows growth.
• •Speak Their Language (Authentically): Use language that resonates with the streetwear and youth culture (e.g., "drop," "fire," "fits") but avoid forcing slang that doesn't feel natural to the brand's core identity. Keep it confident and slightly rebellious.
• •Visuals and Voice Must Match: Ensure the edgy, graphic-heavy visual style of the products and social media is mirrored in the copy. If the visuals are bold, the copy can't be timid.
• •Emphasize Individuality and Expression: Consistently highlight how the clothing allows customers to express their unique style, moving beyond just selling a garment to selling a piece of identity.
• •Create a "Founder's Voice" Persona (Even if not always directly from Dubs): Maintain the personal, passionate, and slightly unconventional tone established by the founder's story. This makes the brand feel more human and less corporate.

Social Perception

Initially known and respected within the beard and moustache community for quality grooming products. Gaining traction as a unique streetwear brand, appealing to those seeking distinctive, graphic-focused apparel. The designs are the primary draw. The brand story is closely tied to its founder, "Dubs," which adds a layer of authenticity and personality. Niche but Growing. Positive (based on available reviews)

Copy Examples

• •Instagram Post (New T-shirt Drop): Stop blending in. Start standing out. 🔥 New 'Static Bloom' tee just dropped. Your wardrobe's new obsession. Limited run – you know the drill. #DubsWasHere #StreetwearUnleashed #GraphicTee
• •Website Banner (Homepage): WEAR YOUR ART. Dubs Was Here – Independent streetwear forged from pop culture, street art, and a zero-fucks-given attitude to the ordinary. Shop The Collection.
• •Product Description (Hoodie): This isn't just a hoodie. It's your second skin for urban adventures. Heavyweight comfort meets a design that screams *you*. Crafted for those who write their own rules. Get it before it's just a story. Specs: [Material details], pre-shrunk, art that lasts.
• •Email Subject Line (Sale/Promotion): Your Next Favorite Tee? Yeah, It's In Here (And On Sale).
• •"About Us" Snippet (Short version for social media bio): Dubs Was Here: Born from a need for better, now crafting streetwear that speaks louder than words. Art. Expression. No compromises. 🤘