Brand Tone

Professional, Passionate, and Refined.

Brand Values

• •Quality Craftsmanship
• •Equestrian Passion
• •Performance and Harmony
• •Heritage

Best Practices

• •Always Lead with Quality: Whether discussing materials, design, or origin, the superior quality and "Made in Italy" craftsmanship should be a central theme in all communications.
• •Speak the Language of Equestrians: Use terminology that resonates with serious riders (e.g., "close contact," "ergonomic design," "freedom of movement"). This builds credibility and shows you understand their world.
• •Emphasize the Horse-Rider Partnership: Frame the products as tools that enhance communication, comfort, and harmony between horse and rider. This emotional connection is a powerful motivator.
• •Maintain a Refined Visual and Verbal Aesthetic: Ensure all copy is as clean, professional, and elegant as the product photography. Avoid overly casual slang or hype-filled language.
• •Use Storytelling to Showcase Passion: Share the "why" behind a product's design or the brand's history. Connect with the shared passion that defines the equestrian sport to build a community, not just a customer base.

Social Perception

premium, specialized, and trustworthy brand.

Copy Examples

• •Harmony in Every Detail. Introducing the new D-Series Bridle. Crafted from the finest Italian leather, its ergonomic design ensures maximum comfort for your partner and precise communication for you. Because the perfect ride begins with a perfect connection. #DubinSport #MadeInItaly #EquestrianExcellence #Saddlery #HorseTack
• •The Competitive Edge You Can Feel. A fraction of a second. A millimeter of difference. In the ring, it's the details that define a champion. Our competition saddles are engineered for optimal balance and close contact, giving you the confidence to perform at your peak. Discover the choice of professionals. Shop Dubin Sport. #Equestrian #ShowJumping #Dressage #ItalianSaddlery
• •L'Arte della Selleria Italiana. Where passion for the horse meets the pinnacle of Italian craftsmanship. Equip your ambition.
• •The "Vittoria" Close Contact Jumping Saddle. Engineered for victory, the "Vittoria" saddle combines tradition with innovation. Built on a lightweight, flexible tree, it offers exceptional freedom of movement for the horse's shoulders. The premium calfskin leather provides superior grip and a broken-in feel from the very first ride. Experience unparalleled balance and stability over every fence.
• •A New Standard in Performance: Discover Our Latest Collection.