Brand Tone

Sophisticated & Evocative

Brand Values

• •Authenticity
• •Luxury & Quality
• •Tradition
• •Exclusivity

Best Practices

• •Use Sensory and Evocative Language: Always describe fragrances using rich, sensory-driven words. Go beyond listing notes and instead, paint a picture of the experience, the place, or the feeling the scent evokes.
• •Emphasize Heritage and Story: Consistently weave the narrative of Dubai's luxury and the tradition of Arabian perfumery into your copy. This builds brand identity and justifies the premium positioning.
• •Maintain a Sophisticated Vocabulary: Use words like "curated," "elixir," "symphony," "olfactory," and "heritage" to maintain a consistent high-end tone. Avoid overly casual slang or generic phrasing.
• •Highlight Longevity and Quality: A key selling point for Arabian perfumes is their strength and longevity. Make sure to mention the lasting power and high concentration (Eau de Parfum) in product descriptions and ads.
• •Connect Fragrance to Identity: Frame perfume as a form of self-expression and personal signature. Encourage customers to find their unique scent within your collection, making the purchase a personal journey of discovery rather than a simple transaction.

Social Perception

Perceived as purveyors of potent, high-quality, and often unisex fragrances offering good value compared to Western luxury brands. Brands that successfully market Arabian luxury and olfactory heritage are well-regarded for unique and memorable aromas, though new buyers may have skepticism regarding authenticity.

Copy Examples

• •Envelop yourself in the mystery of the desert night. Our new Royal Oud Elixir is a masterful blend of smoky oud wood and rare spices, crafted for those who don’t just wear a fragrance, but announce their presence with it. Experience the soul of Dubai.
• •Some traditions are too precious to be forgotten. Our fragrances are a tribute to the timeless ritual of Arabian perfumery—a daily luxury, an invisible signature. What scent will define your story today? #DubaiPerfume #OlfactiveJourney #LuxuryScent
• •The Summer Souk Collection: Light, vibrant, and full of life. Discover our curated selection of fragrances that capture the essence of a sun-drenched Arabian garden, with notes of jasmine, bergamot, and white musk. An oasis of scent awaits.
• •An Invitation to the Extraordinary... Dear [Customer Name], step beyond the ordinary. We have curated a new collection of niche perfumes, each telling a story of heritage and luxury. Find the scent that speaks to you.
• •A symphony of scent where East meets West. Delicate petals of Turkish rose and jasmine float on a warm, golden sea of amber and rich sandalwood. This is a fragrance of pure elegance—a modern classic with an oriental heart. Long-lasting, captivating, and unforgettable.