Tono de Marca

intimate, gentle, and mindful

Valores de Marca

• •Natural Comfort
• •Timeless Simplicity
• •Body Positivity & Self-Care
• •Authenticity

Mejores Prácticas

• •Use a Sensory Vocabulary: Focus on words that evoke feeling and touch. Use terms like gentle, soft, breathable, light, embrace, and second skin to describe the product experience, not just the product itself.
• •Highlight the "Why" Behind the "What": Instead of just saying "natural fabrics," explain the benefit: "underwear that breathes," "with love for your body." Connect the material to the feeling of well-being and self-care.
• •Speak Directly and Intimately: Use a personal tone with words like "you" and "your." Frame the copy as a conversation, offering a solution to the discomfort often associated with traditional underwear. The phrase "Find your perfect bra" is a great example of this.
• •Reinforce Core Values Consistently: Every piece of copy, from a product description to a social media post, should echo the values of natural comfort, timelessness, and self-care. The Bali origin story is a powerful asset that can be woven into narratives to enhance authenticity.
• •Maintain a Minimalist and Elegant Voice: The copy should mirror the product's aesthetic. Avoid loud, urgent calls-to-action. Instead, use calm, inviting language. Phrases like "Just added to your cart" and "10% OFF FOR YOUR FIRST ORDER" should be presented cleanly, without detracting from the brand's serene tone.

Percepción Social

A niche, premium label for consumers who prioritize quality and conscious consumption over fast fashion. Perceived as effortless and mindful, aligning with a broader trend of seeking smaller, digital-first brands that foster community and personal values.

Ejemplos de Copy

• •More than just a layer, it's a second skin. Our Paloma Bra, crafted from the softest natural fabrics, is designed to honor your form with gentle support. Feel the difference of underwear that breathes with you. #duathelabel #naturalcomfort #slowfashion
• •Inspired by Bali, made for your body.
• •Timeless comfort, consciously made. Discover our collection of essential wear crafted from nature's finest fabrics.
• •The Mia Shorts are a celebration of simplicity and comfort. Made from our signature extra-soft material, they offer a gentle embrace and a flawless fit, reminding you that true elegance lies in feeling good in your own skin.
• •Tired of compromising comfort for style? DUA the label brings you underwear and wear designed with love for your body. Experience the breathable luxury of natural fabrics. Your first order is on us with 10% off. #bodypositivity #underwearforwomen