Brand Tone

Elegant, modern, aspirational, approachable, and engaging

Brand Values

• •Craftsmanship & Quality
• •Customer Connection
• •Elegance
• •Modernity
• •Aspiration

Best Practices

• •Maintain a consistent brand voice across all platforms, adapting the content to suit each channel's audience and format.
• •Emphasize the brand's core values of craftsmanship and quality in all communications.
• •Use high-quality visuals to showcase the elegance and aspiration of the brand.
• •Encourage customer engagement through interactive content and community-focused initiatives.
• •Ensure that all copy reflects the brand's approachable and engaging tone, especially on platforms like TikTok.

Social Perception

Positive, sophisticated, and desirable, particularly among those who appreciate artisanal craftsmanship and high-quality leather goods.

Copy Examples

• •"Experience the timeless elegance of Limoncello Leather. Each piece is handcrafted with passion and precision, ensuring unparalleled quality and style."
• •"Behind the scenes at Limoncello Leather: Witness the artistry and dedication that goes into creating your perfect leather accessory."
• •"Elevate your style with Limoncello Leather. Our exquisite designs and superior craftsmanship will make a statement wherever you go."
• •"Join the Limoncello Leather family! Tag us in your photos and share how you style our handcrafted pieces. #LimoncelloLeather #HandmadeLuxury"
• •"Discover the perfect gift for the discerning individual. Limoncello Leather offers a range of handcrafted treasures that will be cherished for years to come."