Brand Tone

Helpful and Informative, Accessible and Direct, Value-Oriented, Enthusiastic about Technology, Community-Focused (specifically Portuguese)

Brand Values

• •Quality
• •Trust and Reliability
• •Customer Focus & Support
• •Accessibility & Affordability
• •Expertise

Best Practices

• •Be Genuinely Helpful: Create content that educates and solves customer problems (like repair tips, how-to guides for choosing products), reinforcing the "expert support" value.
• •Emphasize Value and Trust: Clearly communicate competitive pricing, warranties, secure payment, and repair expertise in product descriptions, ads, and "About Us" sections to build confidence.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, TikTok
• •Engage with the Community: Respond to comments and messages promptly, run contests/promotions specifically for Portuguese followers.
• •Showcase Expertise: Use TikTok to highlight complex repairs, offer quick tech tips, and position the brand as knowledgeable and reliable.

Social Perception

Positive Potential: The active TikTok presence with repair videos and product showcases can build a perception of expertise and engagement. Locally Focused: The strong Portuguese branding ("Tuga", language) means perception is primarily being built within the Portuguese-speaking community.

Copy Examples

• •Entrega Rápida: Receba a sua encomenda em até 72 horas!
• •Apoio ao Cliente 24/7: Estamos sempre aqui para ajudar, online ou na loja!
• •Várias Formas de Pagamento 100% Seguras: Escolha a opção que melhor se adapta a si.
• •Garantias e Assistência da Marca: Compre com confiança e tranquilidade.
• •Substituição da parte traseira do iPhone 16 – Como Novo!