Tono de Marca

Adrenaline-fueled, Edgy, and Authentic

Valores de Marca

• •Passion for Adventure
• •Courage and Fearlessness
• •Community and Brotherhood
• •Authenticity

Mejores Prácticas

• •Use Authentic Lingo: Incorporate terms that resonate with the community, such as "delay," "object type," "send it," and "wingsuit," to show the brand understands its audience.
• •Embrace the Edge: Don't shy away from the rebellious and daring tone. The brand's use of profanity and intense language is a key differentiator that connects with its core audience.
• •Focus on the "Why," Not Just the "What": The copy should evoke the feeling of the sport—the adrenaline, the focus, the freedom. It's not just a t-shirt; it's a piece of the culture.
• •Leverage Community Stories: Feature user-generated content and stories from jumpers. This reinforces authenticity and builds a stronger community connection.
• •Keep it Direct and Confident: The language should be as bold and straightforward as the sport itself. Avoid overly complex or "salesy" language. The products should speak for themselves, with copy that adds to their credibility.

Percepción Social

Due to its niche focus and limited mainstream presence, dtmbase is perceived as an "insider" brand. It is known and respected within the BASE jumping and skydiving communities. The public perception is largely shaped by user-generated content on platforms like YouTube and TikTok, where "Dtmbase" is associated with skilled, daring jumps and the expert figure of Dan Witchalls. It is not a brand for the general public but rather a badge of identity for a specific subculture.

Ejemplos de Copy

• •Built for the drop. Our High Speed Operative Jacket is engineered for the sky, with a lightweight microfleece core for warmth and a design that says you mean business. For those who operate on a different level. #dtmbase #SkydivingGear #HighSpeed
• •Some moments require full commitment. Our 'Don't F*ck Up' tee is for those moments. Soft, durable, and straight to the point. Wear it as a reminder. #dtmbase #BASEjumping #NoHesitation
• •GEAR FOR THE BOLD. Apparel that keeps up with your adrenaline. Welcome to dtmbase.
• •Inside: New 'Send It' arrivals + stories from the edge.
• •Every jump tells a story. Log them all in the dtmbase BASE Logbook. A6 size, tailored fields for object type, delay, and height, plus useful charts. This isn't just a logbook; it's your legacy. #dtmbase #BASElog #Adventure