Brand Tone

Knowledgeable & Authoritative, Supportive & Partnership-Oriented, Quality-Focused & Reliable, Innovative

Brand Values

• •Customer Success
• •Quality & Performance
• •Integrity & Honesty
• •Expertise & Specialization
• •Collaboration & Growth

Best Practices

• •Highlight the benefits of using Imperial DTF products in terms of production efficiency and cost savings.
• •Showcase customer success stories and testimonials to build trust and credibility.
• •Use technical language and data to demonstrate product performance and innovation.
• •Maintain a supportive and partnership-oriented tone in all communications.
• •Speak with Authority, Backed by Proof: Confidently state the quality and reliability of products, referencing production testing or specific positive outcomes (e.g., "vibrant prints," "softest hand feel"). Reinforce the message of honesty and not profiting from a lack of customer knowledge.

Social Perception

Imperial DTF is perceived as a supplier of high-quality, reliable products that deliver on their promises, offering good service and contributing to improved efficiency for their clients.

Copy Examples

• •"Our knowledgeable staff is well-versed in this technology."
• •"We believe in your success as our own."
• •"No compromise when it comes to product performance."
• •"Products tested in production to ensure performance and reliability."
• •"Our goal isn't to profit from misinformation...it's to make a living while helping others succeed."