Brand Tone

Knowledgeable & Authoritative, Supportive & Encouraging, Traditional & Heritage-Focused, Reliable & Trustworthy, Passionate & Down-to-Earth

Brand Values

• •Quality
• •Heritage
• •Customer Success
• •Value for Money
• •Expertise
• •Community

Best Practices

• •Emphasize Heritage and Experience: Regularly weave in the brand's long history (since 1908) and expertise, especially when offering advice or introducing traditional varieties.
• •Focus on Quality and Results: Use confident language that reflects the proven quality of the seeds and the successful outcomes gardeners can expect. Terms like "trusted," "reliable," "bountiful harvests" reinforce this.
• •Maintain a Supportive and Encouraging Voice: Frame advice and product descriptions in a way that empowers gardeners, making them feel capable and supported. Use "you" and "your garden" to personalize.
• •Be Practical and Down-to-Earth: While expert, avoid overly technical jargon. Communicate tips and benefits in clear, straightforward language that resonates with everyday gardeners.
• •Show Passion for Homegrown Food: Let the enthusiasm for growing and eating homegrown produce shine through. Use evocative language that appeals to the senses (e.g., "flavour-packed," "crisp," "juicy") when describing edible plants.

Social Perception

A reputable and long-standing seed company, one of the "go-to" names in UK gardening. A reliable source for quality vegetable and fruit seeds that deliver good results. Knowledgeable and supportive, particularly for those serious about growing their own food. A traditional brand that upholds the values of good old-fashioned gardening. Good value for the quality offered.

Copy Examples

• •Taste the Tradition. Grow with D.T. Brown's Heritage Tomatoes – Flavour Perfected for Generations.
• •Spring is calling! 🌱 Get your hands in the soil with D.T. Brown's trusted seeds and expert advice. From plot to plate, let's make this your most bountiful season yet. What are you planting first? #GrowWithDTBrown #SpringGardening #HomegrownGoodness
• •Sow the Savings! Quality Seeds for Your Dream Garden at D.T. Brown.
• •Your Growing Success Starts Here. Expert Guides & Tips from D.T. Brown – Cultivating Confidence for Over 100 Years.
• •Helping Britain grow since 1908. 🍅🥕🍓 D.T. Brown: Your trusted partner for quality seeds, plants, and all things homegrown. Sharing tips, celebrating harvests, and nurturing your love for the garden.