Brand Tone

enthusiastic, passionate, and nostalgic, with a friendly and approachable undercurrent.

Brand Values

• •Passion for Retro Gaming
• •Quality Craftsmanship
• •Customization & Personalization
• •Community Engagement
• •Nostalgia & Authenticity

Best Practices

• •Embrace the Enthusiasm: Let your genuine passion for arcade gaming shine through in your language. Use evocative words that bring back the feeling of playing classic games.
• •Speak Their Language: Use terminology familiar to retro gaming fans (e.g., "high score," "joystick," "8-bit," "pixel perfect"), but ensure it's accessible and not overly jargon-filled for newcomers.
• •Focus on the Experience, Not Just the Product: Highlight the joy, nostalgia, and satisfaction of owning and playing on a DSM Arcade machine. Sell the dream, not just the hardware.
• •Foster Community: Encourage interaction, ask questions, and feature customer creations. Make your audience feel like part of an exclusive club of enthusiasts.
• •Maintain a Friendly & Approachable Voice: Even when discussing technical details or providing customer support, keep the tone helpful, patient, and friendly. Avoid overly corporate or impersonal language.

Social Perception

Providers of High-Quality Arcade Products, Passionate Experts, Enablers of Nostalgia, Responsive and Customer-Focused (generally), A Go-To Source for Custom Arcades.

Copy Examples

• •Headline (Website/Social Media): "Relive the Glory Days! Build Your Dream Arcade with DSM Arcade."
• •Product Description Snippet (for a custom build): "Remember the thrill of hitting that high score? We bring that magic back, handcrafted just for you. Choose your games, your art, your controls – let's build your ultimate nostalgia machine together!"
• •Social Media Post (Showcasing a customer build): "Check out this awesome custom cab built by Mark! 🔥 He went all out with the retro vibes. What game would you fire up first on this beauty? Share your dream setup below! #DSMArcade #CustomArcade #RetroGaming #ArcadeDreams"
• •Email Subject Line (for a promotion): "Level Up Your Game Room! Special Deals on DIY Arcade Kits This Week!"
• •About Us Snippet: "Born from a pure love of joystick wiggles and pixelated heroes, DSM Arcade is here to help you bring the golden age of gaming home. We're not just building machines; we're crafting memories, one custom arcade at a time."