Brand Tone

Playful and Joyful, Passionate and Enthusiastic, Caring and Compassionate, Educational and Informative, Ethical and Responsible, Community-Oriented, Resilient and Determined

Brand Values

• •Sustainability and Environmental Responsibility
• •Ethical Production
• •Fun and Joy
• •Inclusivity
• •Community Engagement
• •Innovation
• •Education
• •Quality
• •Social Impact

Best Practices

• •Embrace Playfulness and Joy: Always inject a sense of fun, wonder, and happiness into your language. Use words that evoke smiles and laughter.
• •Highlight Eco-Ethical Values Consistently: Weave in your commitment to sustainability, non-toxic ingredients, and ethical production in a natural and proud way. This is a core differentiator.
• •Speak with Passion and Authenticity: Let the genuine enthusiasm for the products and the brand's mission shine through. Share the 'why' behind Dr Zigs.
• •Foster a Sense of Community: Use inclusive language ("join us," "our bubble-loving family") and share stories of how bubbles bring people together or contribute to good causes.
• •Be Educational but Accessible: When talking about the science or environmental benefits, keep the language clear, engaging, and easy for everyone to understand. Avoid overly technical jargon.

Social Perception

Positive and Fun, Eco-Conscious and Ethical, High Quality but Sometimes Pricey, Innovative and Unique, Community-Focused and Caring, A Small Business with Heart

Copy Examples

• •Headline: Unleash Sky-High Giggles! Dr Zigs: Seriously Fun, Seriously Eco-Friendly Bubbles. Body: Ready for bubbles that WOW? Our giant, long-lasting bubbles are made with love in Wales from non-toxic, plant-based magic. Good for your family, great for the planet. Let the adventures begin!
• •Headline: More Than Just Bubbles. It's a Dr Zigs Thing. Body: We believe in joy that doesn’t cost the Earth. Our award-winning, eco-ethical bubble toys are designed for endless fun and a cleaner world. Join our bubble-loving family and help us spread smiles, not waste!
• •Headline: Tiny Bubbles, Big Impact. Meet Our New Pollinator Kit! Body: Turn playtime into a planet-saving mission! With Dr Zigs’ innovative Bubble Pollinator Kit, your little ones can actually help pollinate flowers while they play. Eco-fun that really makes a difference!
• •Headline: The Secret to Unforgettable Outdoor Fun? (Hint: It Floats!) Body: Dr Zigs’ giant bubble kits are your ticket to hours of enchanting play. Ethically made, super strong, and guaranteed to bring out the inner child in everyone. Get ready to make some memories!
• •Headline: Why Choose Dr Zigs? Because We Care About Their World as Much as You Do. Body: From our biodegradable, vegan bubble mix to our low-plastic packaging, every Dr Zigs toy is a promise of safe, sustainable fun. Play bigger, play better, play kinder.