Brand Tone

aspirational, professional, and design-centric

Brand Values

• •Quality and Durability
• •Innovation and Technology
• •Simplicity and Convenience
• •Customer-Centricity

Best Practices

• •Lead with the Aspiration, Support with the Practical.
• •Use a Design-Focused Vocabulary.
• •Emphasize "Effortless Transformation."
• •Balance Innovation with Tradition.
• •Maintain a Helpful, Expert Tone.

Social Perception

Perceived by e-commerce entrepreneurs and businesses looking to buy a Shopify theme as a benchmark for professionalism, a showcase of capability, and a source of inspiration.

Copy Examples

• •Transform Your Space. Redefine Your Home. Discover artisanal wall panels that blend timeless design with modern simplicity. Effortless installation, unforgettable results.
• •The 'Aged Brick' Panel: Rustic Charm, Engineered for Today. Achieve the authentic, weathered look of classic brick without the complex masonry. Our lightweight, durable panels bring character to any room.
• •Your dream interior is closer than you think. DryiInsta panels offer a stunning, high-impact design solution that you can install yourself in an afternoon. Swipe to see the transformation. -> #ModernHome #DIYDesign #InteriorInspo
• •From the rugged texture of Split Rock to the clean lines of our Concise Style collection, our panels are crafted to be the centerpiece of your environment. Visually perfect, structurally sound. Explore the collections.
• •New Arrival: The Art Textured Panel + A Guide to Weekend Wall Transformations