Brand Tone

reassuring, technical, and urgent

Brand Values

• •Empowerment
• •Innovation
• •Cost-Effectiveness
• •Reliability

Best Practices

• •Maintain the "Expert Friend" Tone: Write as if you are a knowledgeable tech expert who is also a helpful friend. Use clear, direct language but don't be afraid to explain the "why" behind the technology in simple terms. Avoid overly casual slang but remain approachable and reassuring.
• •Always Frame as "Rescue" vs. "Repair": The language should be active, urgent, and empowering. Words like "rescue," "save," "revive," and "first aid" are more emotionally resonant and align with the emergency-use nature of the product. "Repair" can sound complex and expensive.
• •Lead with the Problem, Solve with Your Product: Acknowledge the user's panic and frustration first ("Dropped your phone in the sink? We get it."). This builds empathy before you present Dryed Fix as the logical, effective solution.
• •Emphasize "Science" Over "Magic": Consistently reinforce the technological credibility of the product. Use phrases like "patented technology," "engineered solution," and "scientifically proven" to differentiate Dryed Fix from less reliable, homespun methods. This builds trust and justifies the purchase.
• •Focus on Value Beyond Price: While cost-saving is a key benefit, the primary value is saving the data and memories on the phone. Frame the purchase not just as avoiding a replacement fee, but as preserving what's irreplaceable. Use copy like, "Save your photos, your contacts, your digital life."

Social Perception

The brand is perceived as a specialized, modern solution. Customers who currenty seek this brand are likely tech-savvy and proactive problem-solvers. They are looking for an effective, reliable fix and are willing to trust a technology-backed product over traditional, less certain methods. The lack of a broad base of public reviews or media coverage means perception is largely shaped by the brand's own marketing efforts, making a consistent and trustworthy message crucial.

Copy Examples

• •Still using rice? That R ```