Brand Tone

inspirational, passionate, and empowering

Brand Values

• •Individuality and Self-Expression
• •Accessibility and Affordability
• •Appreciation for Natural Beauty
• •Contemporary and Bold Aesthetics
• •Community

Best Practices

• •Lead with the "Why": Always circle back to the founder's story and the brand's mission. Start copy with the concepts of self-expression, individuality, and boldness before focusing on the product's features.
• •Use Empowering Language: Employ active, strong verbs and adjectives that inspire confidence. Words like "bold," "vibrant," "unapologetic," "statement," and "empower" should be staples in the brand's vocabulary.
• •Tell the Stone's Story: Highlight the uniqueness of each stone. Emphasize that because they are natural, no two pieces are exactly alike. This reinforces the value of individuality.
• •Speak to a Community, Not Just a Customer: Use inclusive language like "we," "our community," and "women like you." This fosters the sense of belonging that the brand aims to create.
• •Maintain a Passionate and Personal Voice: Write as if you are sharing a personal passion, not just selling a product. Use a conversational yet inspiring tone to connect with the audience on an emotional level, mirroring the founder's own narrative.

Social Perception

Minimal and largely unformed due to a lack of significant, distinct online presence beyond its website. Perception is tied to the general appeal of unique, beautiful semi-precious stone jewelry, with opportunities for the brand to shape its own image.

Copy Examples

• •Why blend in when you were born to sparkle? ✨ Our new 'Cosmic Aura' collection has landed, full of vibrant druzy stones that are as unique as you are. Each piece is a reminder to embrace your own magic. Discover the collection and tell your story.
• •More than just a ring, it's a statement. This stunning amethyst druzy ring captures the light and the eye, reflecting the strength and creativity within you. Hand-selected for its deep color and brilliant sparkle, it’s a piece of earthly art designed for the modern woman. Wear it solo or stack it up—your style, your rules.
• •Subject: Tired of the same old jewelry? We were too. That's why we created Druzy Dust. We believe in bold choices, vibrant colors, and the power of a single piece of jewelry to express who you are. Forget fleeting trends; discover the timeless, unique beauty of natural gemstones. Explore our world of color and find your new favorite piece.
• •Jewelry for the unapologetic woman. Shine on with our collection of contemporary, semi-precious stone pieces. Free shipping on all orders over $75.
• •Druzy Dust was born from a passion for the unconventional. We celebrate the perfectly imperfect beauty of natural gemstones, creating vibrant, contemporary jewelry for women who live boldly. We're more than a brand; we're a community dedicated to self-expression and embracing individuality.