Brand Tone

Humorous, witty, and relatable, with an inspirational and motivational undertone. The overall voice is casual, approachable, and confident.

Brand Values

• •Humor and Self-Expression
• •Quality and Comfort
• •Customer Satisfaction
• •Individuality
• •Accessibility

Best Practices

• •Maintain a Consistent Voice Across All Platforms
• •Engage with Your Audience Using Brand Humor
• •Let Your Product Descriptions Tell a Story
• •Use Visuals that Match the Tone
• •Develop a "Brand Voice" Guide

Social Perception

The public perception of Drunk Onion is largely positive, with customers praising the quality of T-shirts and originality of designs. It's perceived as a reliable source for fun and expressive clothing, fostering a strong, recognizable brand identity through consistent humor.

Copy Examples

• •Headline: Can't adult today. Or tomorrow. Or ever, really. Body: Our new "Professional Procrastinator" tee is here for those days when your spirit animal is a sloth. Wear your mood on your chest. Shop the Sarcasm Collection now.
• •Subject: Your wardrobe called. It's bored. Body: Let's be real, your closet could use a laugh. We've just dropped fresh designs that are funnier than your last dad joke. As a thank you for being awesome, here's 15% off your next order.
• •Product: "Hustle & Heart" T-Shirt Description: This isn't just a t-shirt; it's a statement. For the go-getters, the dreamers, and the ones who know that success is a blend of hard work and passion. Made from ultra-soft cotton, it’s designed to keep you comfortable while you conquer the world.
• •Post: Life is short. Wear the funny t-shirt. Our collection is scientifically proven* to improve moods and attract people with a great sense of humor. (*Not scientifically proven, but we're pretty sure it works). Tag a friend who needs one of these!
• •Caption: Look at @[customer_username] rocking our 'I'm Not Arguing' tee. Now that's how you make a statement without saying a word. We love seeing our designs in the wild! Tag us in your photos for a chance to be featured. #DrunkOnion