Brand Tone

Humorous & Witty, Casual & Approachable, Irreverent & Playful, Celebratory

Brand Values

• •Humor & Fun
• •Self-Expression
• •Social Connection
• •Comfort & Quality (for the price)
• •Unpretentiousness

Best Practices

• •Embrace the Wit: Always look for opportunities to inject humor, puns, or clever wordplay that aligns with the brand's irreverent style. The humor should feel natural and not forced.
• •Keep it Casual and Conversational: Write like you're talking to a friend at a laid-back gathering. Avoid overly formal language or corporate jargon. Use contractions and everyday vocabulary.
• •Focus on Fun and Festivity: Highlight the joy, social connection, and good times associated with wearing the apparel. Frame products as companions for memorable (or hilariously forgettable) moments.
• •Be Relatable (to the target audience): Understand the in-jokes, common experiences, and lifestyle of people who enjoy drinking-themed humor and casual social events. The copy should resonate with them.
• •Stay Consistent Across All Channels: Whether it's a product description, an email, or a (future) social media post, the humorous, casual, and celebratory tone should be unmistakable and consistently applied.

Social Perception

Positive for its Niche, Seen as a Source of Novelty/Giftable Items, Value-Oriented, Limited Mainstream Recognition

Copy Examples

• •Homepage Banner: Warning: Wearing our shirts may lead to spontaneous laughter, new friends, and an unexplainable urge to order another round. Shop Dayzzed Apparel – your official uniform for good times.
• •Product Description (for a drinking-themed shirt): Is 'hydration' just a fancy word for 'needs more beer'? We think so. This tee is softer than your last excuse for day drinking and funnier than your uncle's dance moves. Grab yours and let the good times roll (or stumble).
• •Social Media Post (if active): Forecast: 100% chance of shenanigans. Gear up with Dayzzed Apparel and make some memories you'll barely remember. 😉 #DayDrinkingMasters #FunnyTees #PartyOn
• •Email Subject Line: Your Weekend Just Got Funnier (And Thirstier) 🍻
• •About Us Snippet: Born in a garage, fueled by questionable decisions and a love for laughter. Dayzzed Apparel is for those who believe life's too short for boring clothes and empty glasses. We make threads that tell your kind of story – usually involving a punchline and a good drink.