Brand Tone

Playful and Engaging, Artistic and Curated, Community-Focused, Approachable Sophistication

Brand Values

• •Quality and Curation
• •Artistic Expression and Storytelling
• •Community and Connection
• •Modernity and Innovation
• •Enjoyment and Experience

Best Practices

• •Embrace the "Playful Sophistication": Balance the fun, slightly edgy "Drunkard" persona with the sophisticated, artistic curation of your products. Use wit and engaging language but always highlight the quality and story behind the offerings.
• •Speak the Language of Art and Story: Consistently weave in references to art, culture, storytelling, and experience. Describe products not just by their taste profiles but by the "world" or "story" they evoke.
• •Foster Community with Inclusive Language: Use terms that make customers feel part of an exclusive but welcoming club (e.g., "fellow Drunkards," "our community," "join the world"). Encourage interaction and sharing.
• •Stay Modern and Fresh: Keep the language current and reflective of a digitally savvy audience, especially when promoting NFTs or online events. Don't be afraid to use emojis where appropriate for the platform, but maintain an overall sense of quality.
• •Be Confident and Passionate: Let the founders' passion for their personally selected products shine through. The copy should feel enthusiastic and genuine, reflecting their commitment to sharing "the best."

Social Perception

Trend-Conscious and Modern, Niche and Community-Oriented, Playful but Premium, Positively Received by its Target Audience

Copy Examples

• •Uncork your next masterpiece. 🎨 Our latest curated selection has just landed in the Drunkard World. Each bottle a story, every sip an experience. Ready to join the art of enjoyment? #DrunkardHK #ArtInABottle #NewCollection #HongKongWine #TasteTheStory
• •More than just a drink, it's your entry into the Drunkard Universe! 🌌 Our exclusive Drunkard NFTs are your all-access pass to a community that celebrates art, fine spirits, and good times. Grab yours and let the fun begin! #DrunkardNFT #CommunitySpirit #PlayfulPour #HKCollectibles #JoinTheDrunkards
• •Welcome to the Drunkard World: Where Every Bottle is Art, and Every Connection is Golden. We personally select, you playfully enjoy. Dive in.
• •Ready for a 'Blind Date' with Drunkard? 😉 Unbox a mystery, discover a new favorite!
• •This isn't just whisky; it's a conversation starter, a mood setter, a bold stroke in your evening's canvas. Hand-picked by our founders for its character and charm, it’s a true Drunkard delight. Dare to indulge? #DrunkardSelection #WhiskyArt #BoldSips