Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Community-Focused & Supportive, Approachable & Friendly, Resilient & Honest

Brand Values

• •Quality & Craftsmanship
• •Empowerment & Creativity (DIY Spirit)
• •Customer Support & Expertise
• •Community & Passion
• •Innovation & Resourcefulness

Best Practices

• •Speak the Drummer's Language: Use terminology that resonates with drummers (e.g., "bearing edges," "shells," "lugs," "vintage tone," "crisp attack"). Show you understand their needs and passion.
• •Emphasize Community and Shared Passion: Refer to customers as fellow "drummers," "builders," or "DrumNerds." Encourage sharing of projects and experiences. Foster a sense of belonging.
• •Showcase Expertise Authentically: Don't just claim to be experts; demonstrate it. Offer helpful tips, insights, and explanations in product descriptions, blog posts, or social media. Highlight the "why" behind certain parts or building techniques.
• •Be Approachable and Encouraging: Especially for DIY content, make the process sound achievable and exciting, not intimidating. Maintain a friendly, helpful, and supportive voice.
• •Maintain Enthusiasm and Passion: Let the genuine love for drums and drum building shine through in your wording. Use energetic and positive language when talking about products and the creative process.

Social Perception

Positive for Quality and Selection, Valued Resource for Drum Builders, Appreciation for Owner's Expertise, Mixed Past Experiences with Service/Delivery, Seen as a Long-Standing, Authentic Shop

Copy Examples

• •Headline: Your Dream Kit Awaits. We Provide the Parts, You Bring the Passion. Body: At Drum Supply, we're more than just parts; we're your partners in rhythm. Since 1995, fellow "DrumNerds" have trusted us for the finest shells, hardware, and wraps. Let's build something legendary together.
• •Headline: Unleash Your Inner Drumsmith. Body: Got a vision for the perfect snare? Or need to breathe new life into a vintage kit? Dive into our huge selection of DIY parts and get expert advice from drummers who live and breathe this stuff. Your masterpiece starts here.
• •Headline: From Blueprint to Beat Drop: We're With You. Body: Building your own drum is a journey. Drum Supply offers everything you need – from Keller shells to the tiniest tension rod – plus the know-how to guide you. Share your build with our community! #DrumSupplyBuilds
• •Headline: The "Secret Stash" for Drum Geeks. Quality Parts. Expert Advice. Body: Looking for that specific lug or the perfect vintage-style wrap? We get it. Drum Supply is where drummers find exactly what they need, backed by people who are as obsessed with the details as you are.
• •Headline: Don't Just Play. Create. Customize. Conquer. Body: Your sound is unique. Your kit should be too. Explore top-quality drum components at Drum Supply and let your creativity run wild. We’ve been helping drummers craft their signature sound for over 25 years.