Brand Tone

A blend of passionate expert, reliable craftsman, and cool contemporary, communicating from musicians, for musicians.

Brand Values

• •Quality & Durability
• •Protection
• •Craftsmanship
• •By Musicians, For Musicians
• •Customization

Best Practices

• •Always use language that shows you understand the culture of musicians, referencing gigs, rehearsals, studio time, and the general lifestyle of a musician to build authenticity.
• •Consistently highlight 'Handmade in Chile' as a powerful differentiator in your bio, posts, and 'About Us' section to communicate quality, local pride, and craftsmanship.
• •Show, don't just tell, quality through high-resolution photos and videos focusing on details like padding thickness, zipper quality, and handle robustness, supplemented by customer testimonials and user-generated content.
• •Maintain a consistent visual identity across all platforms by using a consistent color palette and photographic style, especially the current clean, high-quality look on Instagram.
• •Engage like a bandmate by being responsive, friendly, and helpful in comments and messages, leveraging the 'cool' and 'passionate' aspects of your tone, answering questions thoroughly, and celebrating customers' new gear and musical projects.

Social Perception

Overwhelmingly positive, perceived as a top-tier Chilean brand that often surpasses international alternatives in quality and durability. Customers view it as having excellent, responsive customer service and products that are a safe, trustworthy investment for protecting gear.

Copy Examples

• •Your Kit, Your Color, Our Protection. You didn't settle for a standard sound, so why settle for a standard case? Your gear is an extension of you—it deserves handcrafted protection that’s just as unique. Made by drummers, for drummers. #Drumker #HandmadeInChile #DrumLife #GearProtection
• •The Devil is in the Details. So is Our Protection. From reinforced stitching to heavy-duty padding, every Drumker case is handmade to withstand the road. We build them tough, so you can play loud. Protect your investment with craftsmanship you can feel. Shop our collections now.
• •From the practice room to the main stage. Your journey is demanding. Your gear protection should be, too. Drumker cases are built for the working musician. Durable, reliable, and ready for anything.
• •Guard the Soul of Your Sound. Your cymbals define your voice. Our padded cymbal backpack ensures they get to the gig safe and sound. Featuring four interior dividers and a double-padded base, it's the ultimate shield for your most critical gear. Because we know what they mean to you.
• •On the road again! What's the one piece of gear you can't live without? 👇