Brand Tone

Warm & Emotional, Friendly & Approachable, Customer-Centric, Creative & Inspiring

Brand Values

• •Personalization & Individuality
• •Emotional Connection
• •Quality & Care
• •Customer Satisfaction
• •Accessibility (within Switzerland)
• •Animal Welfare (stated)

Best Practices

• •Focus on "You" and "Your": Address the customer directly. Make the copy about their experience, their memories, and their ability to create something special (e.g., "Create *your* unique work of art," "Providing *you* with original prints").
• •Use Emotional Language: Incorporate words that evoke feelings of love, joy, connection, nostalgia, and celebration (e.g., "heartfelt," "cherish," "magical," "unforgettable," "love").
• •Highlight Personalization: Consistently emphasize the custom-made nature of the products and how they reflect individual stories and relationships. Use terms like "custom," "personalized," "unique," "individual."
• •Keep it Warm and Approachable: Maintain a friendly, helpful, and slightly informal tone. Avoid overly corporate or technical jargon. Be conversational.
• •Emphasize the "Why": Connect the products to the deeper reasons people buy them – to express affection, commemorate milestones, or create lasting keepsakes. It's not just a product; it's a carrier of emotion and meaning.

Social Perception

Based on the website's "Customer Reviews" section and social media interactions, the perception among engaged customers appears positive, with an appreciation for the personalized nature of the products and their emotional impact. The emphasis on gifts suggests that customers perceive the brand as a go-to for special occasions and for finding presents that are thoughtful and unique.

Copy Examples

• •Capture the heart of your furry friend. 🐾 Turn your favorite photo into a timeless piece of art that celebrates the unique bond you share. Personal, precious, and full of love – create your custom pet portrait today and keep their spirit alive on your walls forever.
• •Remember that magical night? ✨ The stars aligned for you, and now you can cherish that moment forever. Gift a custom star map that shows the unique alignment of the stars on your special day. A truly personal and romantic way to say 'I love you, then, now, and always.'
• •Home is where the heart is. ❤️ Where did your story begin? Or where did a special chapter unfold? Design your own custom city map and bring a piece of your favorite place into your home. A beautiful reminder of cherished memories and meaningful connections.
• •Make Mum's Day Unforgettable: Personalised Gifts Straight From The Heart 💖
• •Beyond the Ordinary Gift. Create something truly special and personal at Make Your Art. Unique, heartfelt presents for every occasion, crafted with love by you, for them.