Brand Tone

Authoritative & Expert-Driven, Scientific & Trustworthy, Caring & Reassuring, Solution-Oriented & Empowering, Natural & Holistic

Brand Values

• •Health & Wellbeing: The core focus is on improving and maintaining customer health, particularly immune function, metabolic health, and digestive health.
• •Quality & Purity: Strong commitment to high-quality ingredients, often vegan and free from unwanted additives, with rigorous testing and controlled manufacturing.
• •Scientific Foundation: Products and health advice are based on Dr. Selz's medical knowledge, research, and experience.
• •Transparency & Education: Providing detailed product information, explanations of health mechanisms, and educational content through blogs and videos.
• •Customer-Centricity: Developing products based on observed patient needs and aiming to provide effective solutions and support.

Best Practices

• •Lead with Expertise: Always ground claims in Dr. Selz's medical knowledge and the scientific basis of the products. Use phrases like "Developed by Dr. med. Ulrich Selz," "Based on clinical insights," "Scientifically formulated."
• •Educate, Don't Just Sell: Frame product benefits within a larger context of health education. Explain the 'why' behind an ingredient or product, empowering customers with knowledge.
• •Emphasize Quality and Purity: Consistently mention key quality markers: "laboratory tested," "German manufacturing standards," "high-purity ingredients," "vegan," "free from unnecessary additives."
• •Maintain a Caring and Empathetic Voice: While authoritative, the tone should also convey understanding and a genuine desire to help customers achieve better health. Use reassuring language.
• •Be Clear and Accessible: Avoid overly technical jargon where possible. If scientific terms are necessary, provide simple explanations, much like Dr. Selz does in his blogs and videos. Ensure product information and benefits are easy to understand.

Social Perception

The brand is perceived as credible and trustworthy due to its foundation in Dr. Selz's medical expertise and its commitment to product quality. There is a strong association with immune health, natural approaches backed by science, and a doctor who genuinely cares about patient wellbeing.

Copy Examples

• •Headline: Tired of feeling run down? Dr. Selz's expertly formulated ImmunPlus helps fortify your body's natural defenses. Based on medical research, designed for your wellbeing. Body: Give your immune system the scientific support it deserves. Learn more and shop now.
• •Headline: Understanding Your Digestion: A Doctor's Perspective. Body: Dr. Ulrich Selz explains how a healthy gut is key to overall vitality. Our 'MucoEffekt' is crafted with premium, lab-tested enzymes to support optimal digestion, naturally.
• •Headline: Quality You Can Trust, From a Doctor Who Cares. Body: At Dr. Selz GmbH, every supplement is developed by Dr. med. Ulrich Selz, using only high-purity, rigorously tested ingredients. Invest in your health with confidence.
• •Headline: Don't Just Manage Symptoms. Empower Your Health. Body: Dr. Selz's approach targets the root of well-being. Explore our range of nutritional supplements designed to support your metabolism, strengthen your immunity, and enhance your vitality.
• •Headline: Join the 'Starkes Immunsystem' Community! Body: Connect with Dr. Ulrich Selz and others passionate about natural health. Get expert tips, share your journey, and discover how to build a stronger, more resilient you. Visit our Facebook group!