Brand Tone

Professional & Expert, Caring & Patient-Centered, Results-Oriented & Confident, Accessible & Informative

Brand Values

• •Expertise & Innovation
• •Patient/Customer Satisfaction
• •Quality & Safety
• •Personalized Care
• •Integrity & Ethical Practices
• •Accessibility

Best Practices

• •Prioritize Expertise and Science: Always ground claims in dermatological knowledge and scientific evidence, especially when describing products and treatments. Use terms that convey research and advanced formulations.
• •Emphasize Personalized Care and Empathy: Address the customer's individual concerns and aspirations. Use language that shows understanding and a commitment to their unique journey.
• •Be Clear, Confident, and Reassuring: Communicate the benefits of treatments and products directly and confidently, backed by the brand's experience and patient success stories. Avoid overly complex jargon where simpler, reassuring terms can be used.
• •Maintain Professionalism While Being Approachable: While the tone is expert-led, ensure the language is accessible to the average consumer. Avoid being overly clinical or intimidating. The goal is to be a trusted guide.
• •Showcase Results and Solutions: Focus on the positive outcomes and solutions the brand provides. Use testimonials and case studies (ethically) to reinforce the effectiveness and build trust. Frame copy around solving problems and achieving desired results.

Social Perception

Trusted & Reputable, Effective & Reliable, Professional & High-Quality Service, Go-To Solution for Skin Concerns, Provider of both clinical dermatological services and a growing line of scientifically formulated skincare products.

Copy Examples

• •Unlock Your Skin's Potential. Dr. Sakhiya's Advanced Skin Science, crafted by expert dermatologists for visible, lasting results.
• •Every skin journey is unique. Our team at Dr. Sakhiya's is dedicated to understanding your specific needs and guiding you towards radiant health. Book your personalized consultation today. #SkinCare #ExpertDermatology #PersonalizedCare
• •Experience the synergy of science and nature with our GlowMelan Cream. Formulated by Dr. Jagdish Sakhiya and powered by potent ingredients like Kojic Acid and Glutathione, it confidently targets hyperpigmentation, revealing a brighter, more even complexion.
• •Your Solution to Clearer, Healthier Skin Starts Here | Dr. Sakhiya's
• •Over 25 Years of Dermatological Excellence. Millions of Lives Touched. Trust Dr. Sakhiya's for your skin and hair wellness.