Brand Tone

Inspiring & Artistic, Authoritative & Knowledgeable, Quality-Focused & Premium, Community-Oriented & Supportive, Slightly Traditional yet Innovative

Brand Values

• •Quality & Excellence
• •Vibrancy & Brilliance
• •Innovation
• •Artist Empowerment
• •Heritage & Legacy
• •Made in the USA

Best Practices

• •Prioritize Visual Storytelling: Let the vibrant artwork created with the products do much of the talking. High-quality images and videos of the colors in action are key.
• •Emphasize Quality and Heritage: Consistently weave in the brand's commitment to high-quality, American-made products and its long-standing history of serving artists.
• •Speak the Artist's Language: Use terminology that resonates with artists (e.g., "vibrancy," "lightfastness," "pigment," "flow," "archival"). Provide genuine, useful information about product properties and applications.
• •Foster and Showcase Community: Actively engage with artists on social media. Feature user-generated content regularly and celebrate their creations. This reinforces the "artist empowerment" value.
• •Maintain a Balance of Inspiration and Information: While inspiring artists with beautiful visuals, also provide clear, concise, and accurate information about the products, their uses, and their unique characteristics (like the difference between dye and pigment lines).

Social Perception

Highly Respected by Artists, Go-To for Specific Needs, Associated with Brilliance, Quality Investment, Distinct Product Lines, Community Connection

Copy Examples

• •Instagram Post (Showcasing Artist Work with Radiant Colors): Unleash a spectrum of pure imagination! ✨ @[ArtistTag] masterfully captures breathtaking vibrancy using Dr. Ph. Martin's Radiant Concentrated Water Colors. Swipe to see the brilliance and let your creativity flow. What will you create today? #DrPhMartins #RadiantColors #LiquidWatercolor #ArtInspiration #ColorOutsideTheLines
• •Product Page Snippet (Hydrus Fine Art Watercolor): Archive your vision with Dr. Ph. Martin's Hydrus Fine Art Watercolors. For over 80 years, we've perfected our lightfast, pigment-based formula to deliver unparalleled brilliance that lasts. Each drop is a promise of pure, intermixable color, empowering you to create your life's best work. Experience the legacy of quality. #DrPhMartinsHydrus #FineArtWatercolor #LightfastColor #LiquidPigment #ArtistsChoice
• •Facebook Ad (Targeting Calligraphers for Iridescent Inks): Make every stroke shimmer. ✨ Dr. Ph. Martin's Iridescent Calligraphy Colors offer a dazzling, metallic finish that's both waterproof and lightfast. Perfect for adding that touch of magic to your lettering art. Elevate your script. Discover the brilliance. Shop now! [Link] #DrPhMartins #CalligraphyInk #IridescentInk #MetallicMagic #LetteringArt
• •Blog Post Title/Intro (About Bombay India Inks): Bold. Permanent. Brilliant. Why Dr. Ph. Martin's Bombay India Inks Are a Staple for Illustrators & Designers. Dive into a world where color meets endurance. Our pigment-rich Bombay India Inks are renowned for their vivid hues, lightfastness, and waterproof qualities, giving you the freedom to create across mediums without limits.
• •Tweet (Engaging with the art community): What Dr. Ph. Martin's color are you reaching for this week? Share your current favorite and your WIP! We're endlessly inspired by your creativity. #DrPhMartins #ArtistCommunity #FavoriteColor #ArtSupplies #CreativeJourney