Brand Tone

Luxurious & Aspirational, Authentic & Traditional, Sensory & Evocative, Informative & Passionate, Confident & Empowering, Approachable

Brand Values

• •Quality: Dedicated to delivering high-quality products and sourcing the finest ingredients.
• •Authenticity: Emphasizing the genuine essence of Oud and Arabian traditions.
• •Customer Satisfaction: A customer-centric approach, aiming for an enjoyable shopping experience and valuing feedback.
• •Confidence: Believing that scent can significantly boost personal confidence.
• •Affordability within Luxury: While positioned as a luxury brand, they also mention offering products at prices that "won't break the bank" and aim to be an "affordable" option for premium products.
• •Ethical Practices: Stating their fragrance oils are plant-based, free from animal by-products, and cruelty-free.

Best Practices

• •Embrace Rich, Sensory Language: Use evocative adjectives and descriptive verbs that appeal to the senses (smell, touch, sight) to convey the luxurious and immersive experience of Oud. Words like "captivating," "enveloping," "rich," "deep," "exotic," "alluring" align with the brand.
• •Highlight Authenticity and Heritage: Consistently weave in references to Arabian tradition, the source of Oud, and the cultural significance of the fragrances. This reinforces the brand's unique selling proposition and values.
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the wearer feel – confident, sophisticated, unique, and empowered. Connect the act of wearing fragrance to an enhanced sense of self.
• •Maintain Visual-Verbal Harmony: Ensure the luxury and aspirational tone conveyed in visuals (e.g., on Instagram) is mirrored in the accompanying text. The language should enhance the imagery and vice-versa.
• •Balance Luxury with Accessibility (Affordability): While emphasizing luxury, subtly integrate the "affordable premium" aspect where appropriate, especially if targeting a broader audience. This can be done by highlighting value, quality for price, or by making the "luxury experience" feel attainable.

Social Perception

Customers generally perceive the brand positively, appreciating the quality and uniqueness of the scents. The brand is seen as a provider of luxury Arabian scents, particularly Oud and Bakhoor. There's an appreciation for the "designer inspired fragrances" and the long-lasting nature of the perfume oils. The social media presence suggests an engaged community interested in fragrance, luxury, and Arabian culture. The mention of "affordable luxury" could appeal to a broader audience seeking high-quality fragrances without the highest-tier designer price tags.

Copy Examples

• •Headline: Dr Oud: Unveil Your Signature. Experience the Timeless Allure of Authentic Arabian Oud. Body: More than a fragrance, it's an identity. Our meticulously sourced Oud oils and Bakhoor are crafted to captivate, empower, and let your essence speak before you do. Discover the scent that tells your story. Call to Action: Explore the Collection.
• •Headline: The Heritage of Luxury, Bottled for You. Body: Journey with Dr Oud into the heart of Arabian tradition. Each scent is a testament to quality, designed to envelop you in an aura of sophistication and confidence. Smell good, feel powerful. Call to Action: Find Your Perfect Oud Today.
• •Headline: Let the Scent Do the Talking. Body: In a world of fleeting trends, choose timeless elegance. Dr Oud’s authentic fragrances are your invisible armor, boosting your confidence with every captivating note. Make your presence unforgettable. Call to Action: Shop Now & Own the Air.
• •Headline: Elevate Your Everyday: The Dr Oud Sensory Experience. Body: Transform your daily routine into a ritual of luxury. From the rich depths of pure Oud to the delicate dance of our perfume sprays, discover how a captivating scent can elevate your mood and empower your day. Call to Action: Indulge in Authentic Fragrance.
• •Headline: Crafted for Confidence. Rooted in Tradition. Body: Dr Oud brings you premium, plant-based Arabian fragrances that blend ancient allure with modern sophistication. Ethically sourced, affordably luxurious – because everyone deserves to feel their best. Call to Action: Discover Your Dr Oud.