Brand Tone

Modern, commercial, and digitally native. For sneakers, it is aspirational, exclusive, and community-focused. For vapes, it is casual, direct, and product-focused, emphasizing convenience and performance.

Brand Values

• •Authenticity
• •Accessibility
• •Customer Satisfaction
• •Community

Best Practices

• •Segment Your Communication: Clearly distinguish between sneaker and vape content. Use different visual styles, hashtags, and language for each. While they exist under one brand, they cater to different subcultures. Avoid cross-promoting in a confusing way.
• •Double Down on Authenticity: For sneakers, continue making "authenticity guaranteed" a central part of your messaging. For vapes, build trust by being transparent about your products (e.g., nicotine-free claims, if applicable, in line with Australian law) and showcasing positive, verifiable customer reviews.
• •Maintain a Consistent Visual Identity: While content may differ, use consistent logos, color palettes, and font treatments across your website and social media. This helps unify the two disparate product lines under a single, recognizable brand.
• •Adopt a "Customer-First" Voice in Service: Whether it's a sneaker collector or a vape user, all customer service interactions should be professional, helpful, and quick. This builds a positive reputation that can overcome market skepticism.
• •Stay Aligned with Platform Norms: Continue using high-quality visuals on Instagram, leverage Reels to showcase products, and use Facebook for targeted ads and community engagement. Tailor the message to the platform and the audience you are trying to reach there.

Social Perception

Mixed. Positive perceptions include satisfaction with legitimate, high-demand sneaker products and convenient vape offerings. Negative/skeptical perceptions stem from general distrust of online vape markets in Australia, concerns about legality and reliability, and potential brand confusion due to the dual product lines.

Copy Examples

• •Your collection is incomplete. The wait is over—the latest Jordan 1s have landed at Drops. Authenticity guaranteed, hype confirmed. Secure your pair before they're history. Link in bio. #DropsAU #Sneakerhead #LimitedEdition
• •Long-lasting flavor, zero hassle. The IGET Bar Plus delivers up to 8000 puffs of pure satisfaction. From Blueberry Raspberry to Lush Ice, find your favorite flavor today. Shop now for fast, reliable delivery. #DropsVapes #IGET #VapeAustralia
• •Unbox the Hype. Our Sneaker Mystery Box is packed with guaranteed value and the biggest brands like Yeezy, Supreme, and BAPE. Tailored to your size. Ready for the ultimate surprise? #MysteryBox #Hypebeast
• •Hey [Name], running low? We've just restocked all your favorite IGET flavors! Enjoy a smooth, satisfying vape with our top-quality selection. Plus, check out our new arrivals for a fresh taste experience. Order today! #VapeLife
• •From sold-out sneakers to the latest vapes, our mission is simple: deliver what you want. At Drops, every sneaker is 100% authentic, and every product is backed by our commitment to quality. We're more than a store; we're your source for the best. #DropsAU #AuthenticityGuaranteed