Brand Tone

Informative & Educational, Professional & Trustworthy, Supportive & Customer-Oriented, Wellness-Focused & Natural

Brand Values

• •Quality & Purity
• •Transparency & Education
• •Customer Wellbeing
• •Integrity & Reliability
• •Natural Solutions

Best Practices

• •Prioritize Education: Always aim to inform the customer, explaining the benefits, ingredients, and usage of products clearly and simply. Avoid jargon where possible, or explain it if necessary.
• •Emphasize Quality and Transparency: Consistently mention lab testing, natural ingredients, and certifications where applicable. Be open about what's in your products and how they are made.
• •Adopt a Supportive and Empathetic Voice: Frame copy around the customer's needs and well-being. Use language that is encouraging, understanding, and helpful. Highlight customer support and consultation options.
• •Maintain Professionalism: While friendly, ensure the language remains professional and avoids making unsubstantiated medical claims. Focus on wellness and balance rather than "cures." Adhere to legal guidelines for marketing CBD products.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is aligned. This builds a cohesive and recognizable brand identity.

Social Perception

Positive Customer Experiences, Reliable Source for CBD, Educational Resource, Some Caution Online

Copy Examples

• •Headline: Experience Natural Wellness. Pure, Lab-Tested CBD You Can Trust. Body: At ProHemp, your journey to well-being is our priority. Discover our range of premium, 100% natural CBD oils, capsules, and topicals, all rigorously tested for purity and potency. Need guidance? Our experts offer free consultations to help you find the perfect match. Start feeling your best, naturally.
• •Headline: Unlock the Power of Hemp. Your Questions, Answered. Body: Curious about CBD but not sure where to start? ProHemp is more than just a shop; we're your trusted resource for all things hemp. Explore our educational blog, detailed product guides, and transparent lab reports. We believe in empowering you with knowledge for a healthier, more balanced life.
• •Headline: Fast Relief, Naturally Delivered. ProHemp CBD for Your Active Life. Body: Don't let discomfort hold you back. Our specially formulated CBD products, from soothing balms to convenient capsules, are designed to support your body's natural recovery. Fast shipping and expert advice mean you get what you need, when you need it. Discover the ProHemp difference.
• •Headline: Pure Quality, Personalized for You. That's the ProHemp Promise. Body: We take quality seriously, from seed to shelf. Our CBD is meticulously sourced and produced in-house to guarantee the best for our customers. Because we understand everyone is unique, we offer personalized advice to ensure you achieve optimal results. Your well-being is our commitment.
• •Headline: More Than Just CBD. Discover a World of Natural Supplements at ProHemp. Body: Elevate your health routine with ProHemp's curated selection of natural supplements. Alongside our premium CBD, explore beneficial mushroom tinctures, essential vitamins, and specialized formulas with Ashwagandha and Melatonin. Everything you need for a balanced body and mind, backed by our quality guarantee.