Brand Tone

Eco-conscious & Passionate, Innovative & Modern, Positive & Empowering, Approachable & Informative, Proudly Chilean

Brand Values

• •Sustainability
• •Innovation
• •Effectiveness
• •Responsibility
• •Transparency/Education
• •Community/Accessibility

Best Practices

• •Always Lead with Purpose: Every piece of copy should, directly or indirectly, connect back to the core mission of sustainability and reducing plastic waste. This 'why' is their strongest differentiator.
• •Use Empowering Language: Frame choosing Dropit not just as a purchase, but as a positive action towards a better environment. Words like 'join the revolution,' 'be the change,' 'make a difference' resonate with their empowering tone.
• •Highlight "Made in Chile" & Innovation: Consistently mention their Chilean origin and the innovative nature (science-backed, tablet/powder format) of their products, as this is a source of pride and a key part of their identity.
• •Keep it Clear, Simple, and Positive: Avoid overly technical jargon. Explain the benefits (eco-friendly, effective, convenient) in an accessible and optimistic way. The tone should be hopeful, not preachy.
• •Engage with an Eco-Conscious Community: Use language that speaks to a community of like-minded individuals. Ask questions, invite dialogue, and share user-generated content to foster a sense of shared values and collective impact. Phrases like "Sé parte del cambio" (Be part of the change) are good examples.

Social Perception

Positive Innovator, Eco-Friendly Champion, Effective Product Provider, Growing Chilean Brand

Copy Examples

• •Headline: Stop Shipping Water. Start Cleaning Smarter. Body: Tired of bulky plastic bottles cluttering your home and our planet? Dropit's powerful cleaning tablets deliver sparkling results with zero plastic waste. Just add water and join the Chilean cleaning revolution! #DropThePlastic #SustainableCleaning #HechoEnChile
• •Headline: Clean Home, Clear Conscience. Body: With Dropit, you don't have to choose between a spotless home and a healthy planet. Our innovative, plant-based formulas are tough on dirt, gentle on Earth. Discover the future of clean, made right here in Chile. #EcoFriendlyHome #DropitClean
• •Headline: One Tiny Tablet. One Giant Leap for a Cleaner Chile. Body: We're Dropit, and we're shrinking the problem of plastic pollution, one dissolvable tablet at a time. Effective, eco-friendly, and proudly Chilean. Make the switch today! #SustainableLiving #ChileLimpio
• •Headline: Your Clean Routine Just Got a Green Upgrade. Body: Introducing Dropit: Powerful, dissolvable cleaning that's as kind to your home as it is to the environment. From sparkling surfaces to fresh laundry, all without the plastic guilt. See why thousands in Chile are making the change! #GoGreenWithDropit #PlasticFreeLiving
• •Headline: Less Plastic, More Power. That’s the Dropit Promise. Body: Our concentrated cleaning tablets and powders pack a punch, not a plastic bottle. Save space, save plastic, and help us build a more sustainable future for Chile. Ready to be part of the solution? #InnovacionChilena #CuidadoDelPlaneta