Tono de Marca

friendly, adventurous, eco-conscious, enthusiastic, relatable, fun, exciting, earnest, passionate

Valores de Marca

• •Sustainability
• •Quality and Functionality
• •Adventure and Outdoor Lifestyle
• •Community
• •Integrity and Conscious Practice

Mejores Prácticas

• •Lead with a Sense of Adventure: Always frame the products within the context of an exciting, enjoyable outdoor experience. Use active, evocative language that inspires exploration.
• •Emphasize Eco-Consciousness: Sustainability is a core pillar of the brand. Every piece of copy should, where appropriate, mention the use of recycled materials or the brand's commitment to the environment.
• •Maintain a Friendly and Approachable Tone: Use conversational language, ask questions to engage the audience, and incorporate positive customer testimonials to build a sense of community.
• •Highlight Key Features and Benefits: Clearly communicate the practical advantages of the products, such as being quick-drying, sand-resistant, lightweight, and customizable.
• •Incorporate the Australian Identity: Subtly weave in the brand's Australian roots, whether through a playful tone, referencing the 'Dropbear' folklore, or celebrating the Australian outdoor lifestyle.

Percepción Social

Overwhelmingly positive; seen as trustworthy, high-quality, innovative, eco-friendly, stylish, functional, with valued customization options.

Ejemplos de Copy

• •Sun-kissed skin, salty hair, and not a grain of sand in sight. Our 100% recycled towels are designed for the wild-at-heart. Where are your adventures taking you this weekend? #DropbearOutdoors #SustainableAdventure
• •Tired of bulky, forever-damp towels? Make the switch to Dropbear Outdoors. Our quick-dry, sand-resistant poncho towels are a game-changer for beach days, camping trips, and everything in between. Shop now and get up to 30% off!
• •Wear Your Values. Every Dropbear Outdoors towel is made from recycled plastic bottles, so you can feel good about your gear while you explore the great outdoors. Adventure with Purpose.
• •Don't let a little chill cut your adventure short. Our cozy poncho towels are perfect for wrapping up after a sunset swim. P.S. They're so comfy, you might never want to take them off. (We won't judge.)
• •Meet your new best friend for every adventure. The Adult Poncho Towel isn't just a towel; it's your personal changing room, a cozy warm layer, and a statement of your commitment to the planet. Made with soft, absorbent, and eco-friendly materials, it's the ultimate in comfort and convenience.