Brand Tone

Whimsical, Playful, Friendly, Approachable, Curated, Eclectic, Inspiring, Feel-Good, Enthusiastic and Welcoming.

Brand Values

• •Uniqueness and Curation: They "search from our backyard to the ends of the world to find the most wonderful and unique goodies."
• •Joy and Happiness: The name "DROOZ" itself is tied to fun and creativity, and they "dreamed up our HAPPY PLACE and made it DROOZ."
• •Customer Experience: They aim to be a "gift givers heaven" and a place where customers feel good. Friendly and helpful service is mentioned.
• •Supporting "Different": "We've always liked to be a bit different. Different is good."
• •Community Connection: Participation in local events and emphasis on shopping small/local.
• •Creativity and Inspiration: The origin of the name and the nature of their products (art, decor, unique gifts) point to this.

Best Practices

• •Embrace "DROOZ" as an Adjective and Verb: Continue to playfully incorporate the origin story of "DROOZ" (colorful, fun, creative) into descriptions. For example, "That's so DROOZ!" or "Let's DROOZ up this corner."
• •Keep it Light and Optimistic: Focus on positive language, excitement, and the joy of discovery. Avoid overly formal or technical jargon. The aim is to make people "feel good."
• •Highlight Uniqueness and Curation: Emphasize the "carefully selected," "eclectic," and "hard-to-find" nature of the products. Tell stories about where items come from if possible (even if it's just "from our backyard to the ends of the world").
• •Be Conversational and Inclusive: Write as if you're talking to a friend. Use welcoming language that appeals to a broad audience ("a little something for everyone"). Use contractions and approachable phrasing.
• •Visually Match the Tone: Ensure that the playful, colorful, and curated tone of the copy is consistently reflected in the brand's visual elements (photography, graphics, store layout) for a cohesive experience. The bright and engaging style seen on Instagram and TikTok is a good example.

Social Perception

DROOZ + Company is perceived as a charming, unique, and delightful modern-day general store or boutique. Customers appreciate the carefully selected and eclectic range of products, often finding unexpected treasures. It's seen as a great place for gift shopping, offering something for everyone. The atmosphere is considered welcoming, and the staff is seen as friendly and helpful. They are recognized as a women-owned business and a supporter of local communities.

Copy Examples

• •Instagram Post for New Home Decor: "Spotted: new arrivals that are practically begging to bring a little DROOZ magic into your home! ✨ From quirky conversation starters to elegantly eclectic pieces, find that 'just right' thing you didn't know you needed. #DroozAndCompany #HomeDecor #UniqueFinds #HappyPlace"
• •Facebook Ad for Gift Season: "Gift-giving anxiety? Pfft, not on our watch! DROOZ + Company is your treasure chest for presents that WOW. For him, for her, for them, for the tiny human, or hey, even for YOU (we won't tell!). Come explore the goodness! #GiftsForAll #DroozAndCompany #ShopSmall #ModernGeneralStore #GiftIdeas"
• •Website Banner for Seasonal Collection: "Hello, [Season]! We've curated a fresh batch of wonders just for you. Think cozy, think vibrant, think uniquely DROOZ. Dive in and discover your new favorite things! #DroozSeasonal #NewCollection #ColorfulLiving"
• •TikTok Video Caption (showing a fun, unique product): "Wait for it... 😉 This little gem just landed at DROOZ and we're OBSESSED. Who needs one (or three)?! 🙋‍♀️ Tag a friend who'd love this! #DroozFinds #MustHave #UniqueGifts #ShopLocal #SoDrooz"
• •Email Newsletter Subject Line: "Psst... Your Next Happy Thing is Waiting at DROOZ! 🤫" (Body snippet: "Ready for a sprinkle of joy? We've been busy as bees (or rather, happy DROOZ creatures!) curating delightful new goodies we think you'll adore...")