Brand Tone

Witty, contemporary, and culturally savvy, using humor and playful language to create a relatable, engaging, bold, expressive, and slightly irreverent personality that encourages self-expression through art.

Brand Values

• •Empowering Emerging Artists: Providing a platform for up-and-coming artists to gain visibility and financial support.
• •Community and Self-Expression: Fostering a creative movement driven by self-expression, encouraging customers to create homes that reflect their personal style.
• •Curation and Quality: Offering a curated selection of unique, high-quality art prints, using museum-grade giclée printing and archival paper.
• •Accessibility: Making unique contemporary art accessible to a broader audience, regardless of their budget or art knowledge.
• •Sustainability: Using eco-friendly, water-based inks and sustainably sourced paper from FSC-certified forests.

Best Practices

• •Embrace Wit and Humor: Use clever, witty, and humorous language in product names, descriptions, and social media captions to maintain a playful and engaging tone.
• •Speak the Language of Your Audience: Use contemporary and culturally relevant references that resonate with a modern, internet-savvy audience. This shows that the brand is in touch with current trends and conversations.
• •Champion the Artists: Always highlight the connection to emerging artists. This reinforces the brand's core mission and adds a layer of authenticity and purpose to the copy.
• •Focus on Self-Expression: Frame the products not just as decorations, but as tools for personal expression. Use copy that empowers customers to create a space that is uniquely theirs.
• •Maintain High-Quality Visuals and Copy: Ensure that the quality of the copywriting matches the high quality of the art. The language should be as sharp, vibrant, and well-crafted as the prints themselves.

Social Perception

Customers and the general public perceive Drool Lab as a source for high-quality, unique, and stylish wall art, often discovered via TikTok. The brand is commended for print quality, paper thickness, and vibrant colors, seen as a refreshing, credible, and well-regarded alternative to mainstream art sellers, offering bold and personality-driven pieces.

Copy Examples

• •Your walls are begging for a cocktail. Our 'Disco & Tequila' print is now available. Perfect for igniting conversations and inspiring your next night out. Tap to shop and turn your home into the life of the party. #DroolLab #WallArt #InteriorDesign #HomeDecor
• •Boring walls? We don't know them. / Find art with personality. / DROOL LAB
• •Art That Says Something. Shop unique prints from the world's most exciting emerging artists and give your walls a voice.
• •For those who speak in riddles and thrive in the shadows. This print is an ode to the enigmatic, a celebration of the beautifully unknown. Printed on premium, heavyweight archival paper that’s almost as mysterious as you are. Add it to your cart and let them wonder.
• •Don't leave your walls naked. New prints inside.