Brand Tone

Contemporary and Stylish, Artist-Centric and Supportive, Quality-Focused, Accessible and Inclusive, Community-Oriented, Playful and Edgy (occasionally)

Brand Values

• •Championing Emerging Talent
• •Quality Craftsmanship
• •Accessibility of Art
• •Self-Expression and Individuality
• •Sustainability
• •Customer Satisfaction

Best Practices

• •Spotlight the Artists: Regularly feature artist stories and the impact of purchases on their careers. This reinforces the 'artist-centric' and 'supportive' tones.
• •Emphasize Quality and Craftsmanship: Clearly communicate the premium materials (archival paper, FSC-certified wood) and printing techniques (giclée) used, justifying the value and aligning with the 'quality-focused' tone.
• •Use Contemporary and Engaging Language: Keep the language fresh, modern, and relatable. Avoid overly academic or exclusive art jargon to maintain an 'accessible' feel, but don't shy away from being 'stylish' and a bit 'edgy' where appropriate.
• •Build a Sense of Community: Use inclusive language ('join our community,' 'art lovers like you'). Encourage user-generated content (sharing how they've styled their DROOL art) to reinforce the 'community-oriented' aspect.
• •Maintain Visual and Verbal Cohesion: Ensure that the visual identity across the website and social media aligns with the written tone. If the art is bold and contemporary, the language should be too. Consistently highlight brand values like sustainability and supporting emerging talent in communications.

Social Perception

Customers appreciate the uniqueness and quality of the artwork, the vibrancy of the prints, and the quality of the frames. The brand's mission to support emerging artists is viewed positively. Droolart.com is generally seen as a legitimate and safe website.

Copy Examples

• •Headline: Stop Staring at Blank Walls. Start Expressing Yourself. Body: Your home is your canvas. Discover unique art prints from the world's most exciting emerging artists and tell your story, one stunning piece at a time. High-quality, sustainably sourced, and delivered to your door. Explore DROOL.
• •Headline: Art That Makes You *Feel* Something. (And Makes Your Friends Jealous). Body: Tired of the same old, mass-produced decor? At DROOL, we curate bold, contemporary art that’s as unique as you are. Support independent artists and find pieces that spark conversation.
• •Headline: Invest in Emerging Artists. Elevate Your Space. Body: DROOL is more than just art; it's a movement. We empower talented, underrepresented creatives by bringing their work to art lovers like you. Discover museum-quality prints with a story. Find your next masterpiece.
• •Headline: Quality Art. Fair Prices. No Art Snobbery Allowed. Body: You don't need a massive budget or an art degree to own incredible contemporary art. DROOL connects you with unique pieces from global talents, all printed on premium archival paper with handmade frames. Express your style, effortlessly.
• •Headline: From Our Artists' Studios to Your Walls. With Love & Eco-Consciousness. Body: Discover art that’s good for your soul and the planet. DROOL champions emerging artists and uses FSC-certified materials and eco-friendly inks. Curate a home that reflects your values and your vision.