Brand Tone

Modern & Contemporary, Supportive & Empowering, Curated & Unique, Accessible & Inclusive, Quality-Conscious & Sustainable, Engaging & Community-Focused

Brand Values

• •Championing Emerging Talent
• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Accessibility & Affordability (relative to unique art)
• •Sustainability
• •Community
• •Integrity & Fairness

Best Practices

• •Speak the "Emerging Art" Language: Use terms like "contemporary," "alternative," "expressive," "bold," and "unique" consistently to reinforce the brand's niche.
• •Hero the Artists: Regularly highlight the stories and talents of the artists featured. Emphasize how purchases directly support these creators.
• •Balance Aspiration with Accessibility: While showcasing high-quality, unique art, ensure the language remains inviting and inclusive, making customers feel that distinctive art is within their reach.
• •Emphasize Quality and Sustainability: Weave in details about premium materials, giclée printing, and eco-friendly practices to build trust and justify the value.
• •Foster a Sense of Discovery and Community: Encourage exploration (e.g., "Art Finder Quiz," "discover new talents") and use inclusive language ("join our community," "art lovers") to make customers feel part of something bigger.

Social Perception

Trusted Source for Unique Art, Supporter of Artists, High-Quality Products, Stylish & Modern, Good Customer Experience, Aspirational but Accessible

Copy Examples

• •Headline: Ditch the Dull. Discover Art That Speaks Your Language. Body: Tired of mass-produced prints? At DROOL, we scour the globe for the most exciting emerging artists, bringing you unique contemporary art that tells a story. Your walls are waiting. #DroolArt #UniqueHome
• •Headline: Art That Empowers. Walls That Wow. Body: Every DROOL print you buy directly supports an independent artist, helping them create more of the bold, alternative work you love. Invest in creativity, transform your space. #SupportArtists #ContemporaryArt
• •Headline: Curated for You. Crafted to Last. Body: Find your perfect piece with our Art Finder Quiz, then rest easy knowing it’s printed on premium, sustainably sourced archival paper with eco-friendly inks. Quality art, consciously made. #DroolQuality #SustainableArt
• •Headline: Beyond the Mainstream: Your Home, Your Gallery. Body: Why settle for ordinary? Explore a world of expressive, exclusive prints you won't find anywhere else. Let your home reflect your unique style with DROOL. #ArtForEveryone #ExpressYourself
• •Headline: Join the DROOL Creative Movement. Body: We believe art is for everyone. Connect with a community of 700K+ art lovers and discover emerging talents changing the face of contemporary art. What will you discover today? #DroolCommunity #EmergingArt