Brand Tone

Personal and Approachable, Creative and Passionate, Helpful and Customer-Oriented, Enthusiastic, Informal yet Professional

Brand Values

• •Creativity: Lydie's background and passion emphasize creative expression through floral design.
• •Sustainability and Durability: A key selling point is that dried flowers are long-lasting and therefore a more sustainable and economical choice.
• •Joy and Atmosphere: The brand aims to bring happiness and enhance interior aesthetics through its products.
• •Personal Connection: The business is presented as a personal venture, valuing direct interaction with customers.
• •Quality and Care: The emphasis on creating beautiful arrangements suggests a commitment to quality. The advice on maintenance also points to this.

Best Practices

• •Write as Lydie: Always adopt Lydie's personal, friendly, and passionate voice. Use "I" and "my" when appropriate to reinforce the personal connection.
• •Highlight Core Values: Consistently weave in the benefits of dried flowers like sustainability, longevity, and the joy they bring, as these are central to the brand's appeal.
• •Be Approachable and Conversational: Use clear, simple language. Avoid overly formal or technical jargon. Ask questions and invite interaction in your copy.
• •Emphasize the "Handcrafted" Aspect: Remind customers that the products are made with personal care and creativity, differentiating from mass-produced items.
• •Maintain a Consistent Visual and Verbal Identity on Social Media: Ensure that the tone of voice in social media posts, captions, and interactions aligns with the website's friendly and enthusiastic feel. Use visuals that reflect the brand's aesthetic (e.g., natural, warm, creative).

Social Perception

Customers who interact with the brand are likely to perceive it as a small, owner-operated business with a personal touch, offering unique, handcrafted items and potentially a more personalized service than larger retailers. The perception will heavily depend on the quality of products, customer service, and the effectiveness of its social media presence.

Copy Examples

• •Welcome to Droog Bloem by Lydie! ✨ Discover beautiful, handcrafted dried flower arrangements that bring lasting joy and a touch of Brabant charm to your home. Let's create something lovely together!
• •Fall in love with our 'Autumn Glow' bouquet! Each stem is carefully chosen by Lydie to bring warmth and a cozy vibe to your space. Sustainable, stylish, and it stays beautiful for months – what’s not to love?
• •Hi, I'm Lydie, the heart and hands behind Droog Bloem! Combining my passion for creativity with the timeless beauty of dried flowers is a dream. Need something special? Just send me a message! #DroogBloemByLydie #DriedFlowers #HandmadeWithLove
• •Unleash your inner florist! Join Lydie for a fun and inspiring dried flower workshop right here in Liempde. Learn the art of creating your own stunning, sustainable arrangements. Perfect for an afternoon убийwith friends or a treat for yourself!
• •Can't find exactly what you're dreaming of in our shop? No worries! Lydie loves bringing your unique floral visions to life. Get in touch for a friendly chat about your custom dried flower creation today!