Tono de Marca

Aspirational and Community-Focused

Valores de Marca

• •Following Dreams
• •Supporting Local Community
• •Quality & Durability
• •Authenticity & Local Production
• •Resilience

Mejores Prácticas

• •Lead with the "Dream" Narrative
• •Emphasize "Local" and "Australian Owned"
• •Use Storytelling to Showcase Values
• •Adopt a Tone of Encouragement
• •Highlight Quality as an Act of Sustainability

Percepción Social

Highly positive, centered on its authentic story and community engagement. Perceived as a local success story, community-oriented, offering reliable quality, and maintaining grassroots connections.

Ejemplos de Copy

• •Chasing horizons and concrete waves. This is what it’s all about. We're stoked to support local talent like [Skater's Name] as he lives his dream, one kick-push at a time. Your dream is our dream. #LiveTheDrom #DromClothing #SupportLocal
• •The Origin Hoodie | Built for the Journey More than just a hoodie, it's a uniform for the dreamers. Crafted from 100% premium, durable cotton right here on the Coast, the Origin Hoodie is made for early morning surf checks and late-night creative sessions. It’s not fast fashion; it’s a piece of our story, and now it’s a part of yours. Designed and printed in Australia.
• •drom (drøm) is Danish for 'dream.' For us, that dream was to create a brand the Coast could call its own. We left the corporate world behind to build something real, something with heart. Every tee and hoodie is designed and printed by our family on the NSW Central Coast, for those who dare to chase their own horizon.
• •It’s More Than Clothing. It’s a Lifestyle.
• •The Coast's Own Brand. From market stalls to a nationwide journey, drom was born from a dream to give Aussies a local choice in streetwear. Quality gear, designed and printed on the Central Coast. Join the drom family and wear your story. #DromClothing