Brand Tone

professional, trustworthy, and customer-oriented

Brand Values

• •Health and Well-being
• •Quality
• •Customer Service
• •Tradition and Principles
• •Accessibility

Best Practices

• •Prioritize Clarity and Accuracy: Especially when dealing with health-related products, ensure all information is clear, correct, and easy to understand.
• •Emphasize Customer Well-being: Frame product descriptions and health advice around the benefits to the customer's health and quality of life.
• •Maintain a Professional yet Approachable Voice: Avoid overly technical jargon where possible, and ensure the language is welcoming and supportive.
• •Highlight Trust and Reliability: Consistently mention commitments to quality, genuine products, and customer service to build and maintain trust.
• •Be Informative and Helpful: Provide useful information beyond just product sales, such as tips for healthy practices or proper medication use, positioning the brand as a knowledgeable resource.

Social Perception

reliable and traditional pharmacy that cares about its customers' health

Copy Examples

• •Your Health, Our Priority. Find quality medications and expert advice at Drogueria Americana Express. We're committed to your well-being.
• •Trusted Care, Delivered to Your Door. Order your pharmaceutical and personal care essentials online with Drogueria Americana Express for reliable service.
• •More Than a Pharmacy, We're Your Health Partner. Discover a wide range of products to support your well-being, backed by our tradition of quality.
• •Feel Better, Live Healthier. Drogueria Americana Express offers the products and support you need on your journey to wellness.
• •Quality You Can Trust, Service You Deserve. From medications to daily essentials, count on Drogueria Americana Express for your family's health.