Brand Tone

Practical, direct, service-oriented, efficient, accessible, trustworthy, and humanized.

Brand Values

• •Economy
• •Convenience
• •Health & Safety
• •Accessibility
• •Transparency

Best Practices

• •Prioritize Clarity Over Cleverness: The brand's strength is its directness. Copy should be easy to understand, avoiding jargon or overly creative phrasing. The goal is to inform and facilitate a quick, easy transaction.
• •Always Circle Back to Core Values: Every piece of copy, whether about a product, service, or the brand itself, should reinforce at least one core value: economy, convenience, or safety. For example, instead of just saying 'We sell sunscreen,' say 'Protect your skin without breaking the bank. Find top sunscreens at affordable prices.'
• •Maintain a Helpful, Service-Oriented Tone: Frame copy from the customer's perspective. Use phrases like 'So you can...', 'We help you...', or ask direct questions like 'Need help finding the right product?'. This reinforces the 'atendimento humanizado' promise.
• •Use 'Trust Signals' Consistently: Regularly include phrases that build confidence, such as 'ANVISA-compliant,' 'Pharmacist-Approved,' 'Secure Checkout,' and 'Guaranteed Quality' in footers, product descriptions, and ads.
• •Keep Social Media Visuals Clean and Direct: The visual identity should match the tone. Use clean graphics, high-quality product shots, and avoid overly cluttered or chaotic imagery. The visuals should support the message of simplicity, professionalism, and trustworthiness.

Social Perception

Neutral and largely undefined, shaped by self-representation as a low-cost, fast, and reliable online source for medication.

Copy Examples

• •Your health doesn't have to cost a fortune. Get the same quality for less. We specialize in generic medications so you can focus on what matters: feeling better. Shop now and save. #DrogariaPoupaCentro #Economy #GenericMedication #Health
• •Feeling unwell? Get relief without leaving home. Don't let a headache or a sudden cold disrupt your day. Order anytime on our 24/7 online store, and with our same-day delivery, you'll have what you need in hours, not days. Drogaria Poupa Centro: your health, delivered fast. Shop Now
• •Quality Care You Can Trust. Every order is checked by our qualified pharmacists. We follow all ANVISA standards to ensure your safety. Have a question? Our team is here to help.
• •Subject: Health emergencies don't wait. Neither do we. Midnight fever? Early morning allergy attack? Drogaria Poupa Centro is always open. As your 24-hour online pharmacy, we're ready to take your order anytime, day or night. Because when you need relief, time is critical.
• •Achieve your best skin. The Darrow Actine line, perfect for oily and acne-prone skin, is available now at Drogaria Poupa Centro. Affordable prices and fast delivery on all your favorite dermo-cosmetic brands. #Skincare #DermoCosmetics #Beauty #SelfCare