Brand Tone

Professional & Authoritative, Solution-Oriented, Trustworthy & Established, Caring & Reassuring, Results-Driven

Brand Values

• •Efficacy
• •Scientific Innovation & Dermatological Expertise
• •Natural Ingredients (where applicable, e.g., Green Peel)
• •Problem Solving
• •Quality & Tradition
• •Skin Health
• •Customer Focus
• •Responsibility & Sustainability

Best Practices

• •Prioritize Expertise: Always ground claims in dermatological science and the brand's medical heritage. Use terms that convey authority and knowledge without being overly jargonistic.
• •Be Solution-Focused: Frame content around how the products solve specific skin problems or help achieve desired skin states (e.g., "restore," "renew," "clarify," "soothe").
• •Maintain a Reassuring and Trustworthy Voice: Acknowledge customer concerns (like sensitivity or skin issues) and position the brand as a reliable partner in their skincare journey. Emphasize quality and the long-standing reputation.
• •Highlight Efficacy with Honesty: Showcase results (e.g., "visibly reduces," "noticeably smoother") but avoid over-promising or making unrealistic claims. If a product requires a process (like the Green Peel), be transparent about it.
• •Infuse Heritage and Innovation: Weave in the brand's history and pioneering spirit (like the invention of BB cream or the Green Peel) while also highlighting the use of modern, effective ingredients and research.

Social Perception

Respected & Credible, Effective, Especially for Problematic Skin, Green Peel Innovator, BB Cream Pioneer, Higher Price Point but Worth It for Many, Trust in "Doctor Brand"

Copy Examples

• •Headline: Decades of Dermatological Wisdom. Solutions for Your Unique Skin. Body: Experience the Dr. Schrammek difference. Our medically-inspired skincare, born from over 60 years of family expertise, combines potent natural ingredients with cutting-edge science to address your specific concerns. Reveal your healthiest, most radiant skin.
• •Headline: More Than Just a Peel. It's a Skin Renewal. (For Green Peel) Body: Discover the original GREEN PEEL® by Dr. Schrammek. This globally renowned, natural herbal treatment is medically developed to visibly transform your skin, targeting everything from impurities to signs of aging. Trust in the power of nature, perfected by dermatologists.
• •Headline: Sensitive Skin? Find Your Calm. And Your Confidence. Body: Our specially formulated sensitive skincare range, backed by dermatological science, soothes irritation and strengthens your skin’s natural barrier. Experience gentle yet effective care that brings comfort and a visibly healthier complexion.
• •Headline: The Original BB Cream. Still The Expert in Flawless, Cared-For Skin. Body: Invented by Dr. Schrammek, our Blemish Balm does more than cover. It calms, treats, and protects, promoting a clearer, more even skin tone. The perfect fusion of makeup and targeted skincare.
• •Headline: Invest in Your Skin's Future. Dermatologically Driven. Visibly Effective. Body: At Dr. Schrammek, we believe in the power of medical beauty. Our high-performance formulas are crafted by dermatologists to deliver targeted results you can see and feel. Start your journey to lasting skin health today.